Go behind the scenes at a real flower auction

RoyalFlora Holland Amsterdam Area

Set your alarm because today you’ll discover the wonderful world of flowers at the FloraHolland flower auction. The earlier you get there, the more you’ll see. Experience the hustle and bustle of the auction floor, watch traders bidding against the clock and be amazed by the number of beautiful blooms traded daily with countries worldwide. If you’re travelling from Amsterdam and fancy exploring the region on two wheels, this Flowers cycle route provides a great sightseeing itinerary and passes Royal FloraHolland.

Experience flowers and plants in new immersive ways

Across the road from the auction, FloriWorld is the region’s newest hotspot offering incredible audiovisual displays and interactive attractions that will truly immerse you in the world of real and digital flowers. Light your own floral fireworks, take a selfie in a floral and plant decor, be surrounded by a colourful sea of blooms and view the artful creations of top florists.

Learn more about the horticultural history of Aalsmeer

For more insight into the horticultural history of the region, the Aalsmeer Historical Gardens are well worth a visit. After a relaxing stroll, refuel in the centre of Aalsmeer, with its many cafés, restaurants and shops. While there, be sure to have a walk around the centre and take in the numerous historical monuments. Have a read of this guide to restaurants and bars in the area for more tips of where to refuel.

Marvel at a historic steam engine

Cruqius Museum Amsterdam AreaEver wondered why the flower region is situated where it is? Well, the whole region was once a giant lake. The area was drained in the 19th-century, creating incredibly fertile agricultural ground. Learn all about the Dutch struggle against the water at Cruquius Museum. This fascinating former pumping station is home to the world’s largest steam engine, which was used to drain the area and create new land. Experience a live steam engine demonstration and marvel at fascinating maps which show how the Netherlands would look without dykes.

Dine in the picturesque village of Hillegom

Villa FloraNot far from there, Hotel Villa Flora is located in the quaint village of Hillegom. Settle down in the cosy restaurant and enjoy a choice of dishes from the extensive, à la carte dinner menu. Still not ready to leave the Flower Strip? Well, you can simply book a hotel room upstairs. Check out this accommodation guide for more inspiration on where to spend the night.

Have a read of these 4 and 24-hour guides for more inspiration on how to make the most of your time in the Flowers region.