FloraHolland flower auction
FloraHolland in Aalsmeer is the world's largest flower auction, and visitors are invited in to watch the buzzing activity of this impressive auction.
Behind-the-scenes look at the trading centre
For an unforgettable experience, take a behind-the-scenes look at the trading centre and the auction process, while admiring the thousands of carts bursting with flowers.
Set out early on a self-guided tour and catch the auction at its busiest. Set your own pace as you follow signs explaining all aspects of FloraHolland (in various languages). Professional groups can contact FloraHolland for an organised tour in Dutch, English, German or French (reservations required).