Discover Amsterdam
Meetings and Conventions
Live, Work and Study
What's on
See and do
Travel and stay
City Card and tickets
Discover Amsterdam
Meetings and Conventions
Live, Work and Study
Canal Gay Parade celebrate on a boat in the Prinsengracht in Amsterdam, the Netherlands August 4, 2018
Image from cris toala olivares

Products and services

We work in partnership with residents, companies and visitors to share our extensive knowledge of Amsterdam and the surrounding region. Our magazines, visitor centre, digital channels and events are examples of the ways that we showcase our city, enhance local pride and collaborate with partner organisations.

I amsterdam City Card

The I amsterdam City Card provides visitors with free admission or discounts for 24, 48, 72, 96 or 120 hours to almost all museums and attractions in the Amsterdam Metropolitan Area. In addition, the City Card allows visitors unlimited use of public transport in the city of Amsterdam. By allowing visitors to discover lesser-known places, the City Card stimulates visits to a wide range of culture and attractions and contributes to the distribution of visitors and the experience of the entire Amsterdam Metropolitan Area. In addition, the City Card is a tool for collecting and analysing visitor data. 

Amsterdam & Region Travel Ticket

The Amsterdam & Region Travel Ticket allows you to explore all that Amsterdam has to offer, along with the iconic sights and scenery of the surrounding area. Tickets are available for one, two or three consecutive days, so visitors can use it for a day trip, weekend break or three-day excursion. A map filled with sightseeing tips is included with your ticket to inspire you.

Canal Cruise Ticket

The I amsterdam Canal Cruise Ticket is an opportunity to show one of the most prominent attractions of Amsterdam to visitors worldwide: the 17th century ring of canals. The Canal Cruise Ticket offers visitors a canal cruise with one of the participating canal cruise companies from our network.

Our publications

I amsterdam City Guide

The I amsterdam City Guide is an English-language magazine created especially for international visitors and residents. It is packed with insider tips on culture, nightlife, restaurants, shopping and excursions. It is distributed to visitors in hotel rooms, restaurants, cafés and the KLM Business Class Lounges. If you would like to order the I amsterdam City Guide for your hotel or company, please mail for the possibilities.

I amsterdam Area Guide

In the I amsterdam Area Guide we encourage visitors to head out beyond the city borders and explore the greater Amsterdam Area. It's full of stories about excellent shopping cities such as Haarlem, golden beaches and wild dunes at Amsterdam Beach and historic harbour towns in Old Holland. And, the famous tulip fields around Keukenhof, the magical medieval Amsterdam Castle Muiderslot an the wild nature areas and cutting-edge architecture in New Land.


The Uitkrant (in Dutch) contains the complete cultural offering of the Amsterdam Metropolitan Area. It covers subjects that are current in the city. The Uitkrant aims to inspire readers to discover their own Metropolis Amsterdam even better. View the most recent Uitkrant

Our services

Hospitality is an important element in guiding residents and (conference) visitors. Our hospitality activities consist of two components: physical hospitality from the I amsterdam Store at Amsterdam Central Station, and online hospitality through the use of social web care and customer care. These enable us to optimally inform and guide residents and visitors. Webcare is active on all social media channels: FacebookTwitter and Instagram, as well as via our live chat at