Housed inside Heineken’s historic brewery in the centre of Amsterdam, this interactive museum will take you on an exciting, behind-the-scenes journey through the wild world of one of Europe’s most popular pilsners. It’s now among the city’s most visited attractions, drawing hundreds of thousands of visitors annually.
How to visit Heineken Experience with your City Card
In order to visit this venue with your City Card, you are required to book a timeslot in advance. Book a timeslot by following this link, fill in your City Card voucher code and reserve your timeslot. Please make sure your City Card is valid at the time of your visit.
The ultimate Amsterdam beer
Amsterdam has aways been a city of beer lovers. It is home to a variety of breweries and places for beer tasting, but Heineken is still the biggest name and one of the most traditional Amsterdam beers. After Heineken constructed a larger and more modern brewery on the outskirts of Amsterdam, they converted their former home into a museum that opened in 1991. Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar. There’s also 'Brew Your Ride', a 4D adventure that allows visitors to discover what it’s like to be a bottle of Heineken.
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours, last entry at 18:45 pm and visitors under 18 are not allowed in the Heineken Experience.
See how The Heineken Experience makes visits accessible for people with disabilities.More information
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