Opening the festive season in Amsterdam

The special, free event on Amsterdam’s Dam Square traditionally kicks off at 19:00 with a magical theatrical show. The climax of the performance is the illumination of hundreds of thousands of energy-efficient LED lights on the façade of the majestic de Bijenkorf building, as well as a festive fireworks display.

After Turn on the Lights, de Bijenkorf organises a special late-night shopping event to allow visitors to pick up some early Christmas gifts or have a bite to eat at the international restaurant. Take a wander through the store to discover a host of special offers by many major brands.

Illuminating the heart of the city

A massive illuminated Christmas tree is also erected in front of de Bijenkorf at the beginning of December. The tree and de Bijenkorf's festive façade then form a centrepiece for the Christmas decorations already installed on the lamp posts in the area, making Dam Square an attractive Amsterdam highlight every festive season.