How to visit Heineken Experience with your City Card

In order to visit this venue with your City Card, you are required to book a timeslot in advance. Book a timeslot by following this link, fill in your City Card voucher code and reserve your timeslot. Please make sure your City Card is valid at the time of your visit.


The ultimate Amsterdam beer

Amsterdam has aways been a city of beer lovers. It is home to a variety of breweries and places for beer tasting, but Heineken is still the biggest name and one of the most traditional Amsterdam beers. After Heineken constructed a larger and more modern brewery on the outskirts of Amsterdam, they converted their former home into a museum that opened in 1991. Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing artefacts and a tasting bar. There’s also 'Brew Your Ride', a 4D adventure that allows visitors to discover what it’s like to be a bottle of Heineken.


More information

  • Visitors under 18 are not allowed in the Heineken Experience.
  • Last admittance two hours before closing time.
  • The Heineken Experience is currently undergoing renovations until the end of 2022. Renovation will occur daily and you may experience noise during your visit.
  • Due to the undergoing renovations, the Heineken Experience is not be wheelchair accessible.