Closed until further notice

"Dear Heineken ambassadors, Due to the rising number of COVID-19 cases in The Netherlands, the Heineken Experience will remain closed as of Thursday, October 15th until further notice. All guests who have already purchased their tickets will be refunded the full amount automatically. If you have booked your tickets via our official Heineken Experience website, please contact us via"

How to visit Heineken Experience with your City Card

In order to visit this venue with your City Card, you are required to book a timeslot in advance. Book a timeslot by following this link, fill in your City Card voucher code and reserve your timeslot. Please make sure your City Card is valid at the time of your visit.

The ultimate Amsterdam beer

Amsterdam has aways been a city of beer lovers. It is home to a variety of breweries and places for beer tasting, but Heineken is still the biggest name and one of the most traditional Amsterdam beers. After Heineken constructed a larger and more modern brewery on the outskirts of Amsterdam, they converted their former home into a museum that opened in 1991. Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing artefacts and a tasting bar. There’s also 'Brew Your Ride', a 4D adventure that allows visitors to discover what it’s like to be a bottle of Heineken.

Last admittance two hours before closing time.