Heineken Experience

Attractions

Heineken Experience

Image from Heineken Experience

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Housed inside Heineken’s historic brewery in the centre of Amsterdam, this interactive museum will take you on an exciting, behind-the-scenes journey through the wild world of one of Europe’s most popular pilsners. It’s now among the city’s most visited attractions, drawing hundreds of thousands of visitors annually.

Heineken Experience

Opening hours

Open until 21:00

Monday

10:30 - 19:30

Tuesday

10:30 - 19:30

Wednesday

10:30 - 19:30

Thursday

10:30 - 19:30

Friday

10:30 - 21:00

Saturday

10:30 - 21:00

Sunday

10:30 - 19:30

Location

Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam

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Contact

+31 20 721 5300 service@heinekenexperience.com visit website

Get tickets

How to visit Heineken Experience with your City Card

In order to visit this venue with your City Card, you are required to book a timeslot in advance. Book a timeslot by following this link, fill in your City Card voucher code and reserve your timeslot. Please make sure your City Card is valid at the time of your visit.

The ultimate Amsterdam beer

Amsterdam has aways been a city of beer lovers. It is home to a variety of breweries and places for beer tasting, but Heineken is still the biggest name and one of the most traditional Amsterdam beers. After Heineken constructed a larger and more modern brewery on the outskirts of Amsterdam, they converted their former home into a museum that opened in 1991. Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar. There’s also 'Brew Your Ride', a 4D adventure that allows visitors to discover what it’s like to be a bottle of Heineken.

More information

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours, last entry at 18:45 pm and visitors under 18 are not allowed in the Heineken Experience.

Accessibility

General accessibility provisions and information

Present, available or allowed

Service dog allowed
Personal assistant
Wheelchair accessible entrance

Provisions for people with reduced mobility

Present, available or allowed

Stairs with handrail
Lift
Passageways that are sufficiently wide
Accessible restroom
Mobile payment

Provisions for people who are blind or partially sighted

Present, available or allowed

Accessible information

Provisions for people who require low sensory environments

Present, available or allowed

Hidden disability Sunflower-keycord recognised here

Not present, not available or not allowed

Guide lines
Hearing loop (t-coil or headphones)
Sign language interpretation provided
Closed captioning
Open captioning
Low stimulus hours
Sensory experience
Audio description
Material in Braille

Explanation by Heineken Experience

Free ticket for a sign language interpreter. The Heineken Experience is very proud of its historic building. Unfortunately, this also makes it more difficult to be wheelchair friendly. They would therefore like to point out that weekdays are open before 1 p.m. are the least busy times. From 2025 they will also recognize the Sunflower Lanyard