Public speakers & workshops

Drawing on our role as a partnership organisation for Amsterdam and the wider region, we offer practical insight into city branding, liveability, culture, business events, responsible visitor management, data, economic positioning and stakeholder collaboration.

Our perspective is shaped by the partners we work with, the programmes we deliver and the complex urban challenges Amsterdam faces. We contribute where our experience can help others better understand the city, make sharper choices and create positive value for Amsterdam and its communities.

Want to book a speaker, more information on the topics or interested in a tailor-made presentation? Please email speakers@iamsterdam.com.

Our Expertise

About amsterdam&partners

• Our mission and strategic direction
• Our activities, products and services
• Organisational structure and ways of working
• Lessons learned from practice

Creating a Liveable City

• Neighbourhood-based urban development
• Experience development and placemaking
• Resident engagement and community mobilisation
• Place identity and neighbourhood positioning
• Events that foster connections and social cohesion

Reputation, Positioning & City Branding

• Developing a brand strategy for Amsterdam
• City positioning and economic development
• Harnessing the power of Amsterdam's economic and innovation ecosystems
• Talent attraction and welcoming international talent: the Amsterdam approach
• Social onboarding to support long-term international talent retention and integration
• I amsterdam's brand values, visual identity and storytelling

Cultural Sector Development

• Building effective partnerships with cultural organisations
• Increasing cultural participation among residents and visitors
• Audience segmentation (PubliQscan) and the role of the City Card
• Understanding demand for cultural experiences in Amsterdam

Impact-Driven Destination Management

• Trends and insights in sustainable visitor behaviour, and how to encourage responsible choices
• Balancing the needs of residents, visitors and businesses while safeguarding liveability
• Visitor dispersal and clustering strategies across the city and region
• The role of the City Card in generating positive impact
• Business events as drivers of economic and social value
• Co-creating and curating impact programmes with partners
• Developing products such as the City Card and measuring their impact

Stakeholder Engagement & Partnership Development

• Building and developing partner networks
• Mobilising partners around shared urban challenges and priorities
• Collaboration with municipalities and other public authorities