Our goal for the city's residents is for them to explore their city and region with special attention to the diverse cultural offerings. We are building the image of Amsterdam residents about their city, increasing the reach and interaction among a diverse group of residents. In doing so, we aim to foster pride in the city and a mutual sense of unity and identity.
Under the recognizable banner of the '/uit in Amsterdam' brand and the motto I amsterdam, we guide Amsterdammers through the diverse and colorful offerings in the various neighborhoods. Neighborhoods brimming with cultural activities, small and large venues, museums, theaters, parks, restaurants and cafes, nature spots and sports facilities, music, fashion and festivals. In doing so, we zoom in on the lesser-known spots in well-known neighborhoods and on the many gems in the lesser-known neighborhoods.
Our communication channels
Through our various communication channels we show the many faces to Amsterdam residents. In the Dutch-language Uitkrant and the English-language I amsterdam Magazine, we present the offerings. But also via iamsterdam.com/uit, our social media channels @uitinams and the Uitmail. Visible in streets and neighborhoods with our /uit campaign, the Uitmarkt and other events for residents. But also in the I amsterdam Store at Amsterdam CS. We invest in data and new technologies in order to reach the right person with the right story, via the right communication channel, at the right time. The use of advanced technology enables us to guide users even smarter, personalize the offering and simplify the selection process.
Non-Dutch speaking residents
Besides the regular Dutch communication channels, we also have special communication channels for the growing group of non-Dutch-speaking residents and students. For residents who already live here, we have the English-language getaway calendar. For future residents, we have a "living" website that guides internationals in finding their way in the broadest sense.