Fashion for Good Museum - Fashion, sustainability & innovation

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Within the museum you will also find The Good Shop - a carefully curated selection of brands that change every six months, based on a theme with the aim of making you look at fashion and sustainability differently. Please note, that as of June 5, this museum will be closed permanently.

Innovative in all areas

Fashion for Good is a global initiative. Our Innovation platform, Circular Apparel Community co-working space and museum (The Fashion for Good Experience) are located at our head office at Rokin in Amsterdam.

In our museum you will discover the stories behind your clothes, where do your clothes actually come from? Who made it? What is fast fashion? And which innovations can change the future of the fashion industry?

In our building you will learn about the different ways to have a positive impact on the clothing industry and how you can take action. And you can also support us by buying sustainable items in our Good Shop.

Discover everything about groundbreaking innovations, get a closer look at new technologies, research your own shopping behavior and take your first steps on your personal Good Fashion journey. If we all do our part, we can have a major influence on the fashion industry. Join! You can also see all our upcoming events through our calendar