INK goes PINK: the unofficial opening party of Amsterdam's WorldPride kicks off

The vibrant, pink center of the city

For one evening, the design hotel transforms into the vibrant, pink center of the city, officially changing the hotel's name from INK to PINK for the occasion. During this lively opening night, the hotel officially unveils 'INK's Pride Prepare & Play'. With this new initiative, the hotel's atmospheric Library transforms during the Pride period into a unique backstage experience and safe space where everyone can prepare for the festivities in complete safety and freedom for two weeks. Whether choosing an extravagant drag look, subtle glitter, or simply seeking a quiet place to be themselves.

Everyone is welcome!

To celebrate love and diversity together, everyone from Amsterdam and far beyond is warmly welcome at INK Hotel on Thursday, July 23. Guests will be festively received upon arrival with a complimentary welcome drink. In addition to the premiere of the 'Prepare & Play' space, visitors to this opening will enjoy a live DJ, PINK drinks, and an atmosphere where everyone feels the ultimate freedom to shine. More details regarding the hotel's ongoing Pride program, including the popular Pink Brunch and the transformation of the Pink Suite, will be announced in the coming weeks.