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Cafés and bars

De Blauwe Parade

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On 5 September 1870, the Hulscher brothers opened their beer house, Die Port van Cleve, in this very building, serving exclusively Heineken beers. Always quick to spot an opportunity, they later acquired a vineyard in Portugal and became determined to bring these wines, along with port and sherry, to Amsterdam. To do so, they took over the neighbouring bar and transformed it into a bodega.

De Blauwe Parade

Opening hours

Monday
16:00 - 1:00
Tuesday
16:00 - 1:00
Wednesday
16:00 - 1:00
Thursday
16:00 - 1:00
Friday
16:00 - 2:00
Saturday
16:00 - 2:00
Sunday
16:00 - 1:00

Location

De Blauwe Parade, Nieuwe Zijds Voorburgwal 178, 1012 SJ Amsterdam
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Heritage in a glass

In 1887, De Blauwe Parade opened its doors, with large wine casks lining the walls and the iconic tile tableau as its centrepiece. De Blauwe Parade was also ahead of its time: one of the first cafés to feature electric lighting in 1879, originally installed for a royal visit that, in the end, never took place.

Historic Amsterdam meets modern cocktail bar

At the Blauwe Parade, you will find a cocktail bar where old and new go well together. By using Dutch spirits, classic cocktails often get a surprising twist. Under the direction of the resident bartender, this traditional pub is getting a fresh new look. It feels familiar, yet stylish. Everything is made with care, using products from the Netherlands as much as possible. At De Blauwe Parade, it is all about conviviality, quality, and being together. It is a place where history and modern bar culture meet. A place to toast now, and still be doing so in a hundred years.


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