De Blauwe Parade

On 5 September 1870, the Hulscher brothers opened their beer house, Die Port van Cleve, in this very building, serving exclusively Heineken beers. Always quick to spot an opportunity, they later acquired a vineyard in Portugal and became determined to bring these wines, along with port and sherry, to Amsterdam. To do so, they took over the neighbouring bar and transformed it into a bodega.