I amsterdam Store

Your starting point to discover Amsterdam

Whether you're visiting Amsterdam for the first time or returning to explore more, the I amsterdam Store is here to help you make the most of the city. Get personal recommendations, discover hidden gems, find out what's happening and explore Amsterdam's cultural highlights, local neighbourhoods and creative scene.

Browse distinctive products from local makers, find sustainable souvenirs to take home and learn more about the people and stories behind them. The I amsterdam Store connects visitors with the city, its culture and its local creative community.

By supporting local entrepreneurs and makers, the Store helps contribute to a vibrant, creative and authentic Amsterdam.

City Cards & Tickets

Want to discover Amsterdam with the I amsterdam City Card? The physical Total Experience Card is available at the I amsterdam Store and includes access to more than 70 museums and attractions, GVB public transport, a canal cruise and bicycle rental.

Prefer to choose your own highlights? The digital Explorer Card lets you select 3, 5 or 7 activities from the City Card selection. Both the physical Total Experience Card and the digital Explorer Card are available with special rates for children aged 4–17 when purchased together with an adult card.

You can also purchase individual tickets for attractions and activities, as well as public transport tickets. Our team is happy to help you find the information you need to plan your visit.

Discover Something Special in Amsterdam

Looking for a unique souvenir, a thoughtful gift or something special for your home? Discover products inspired by Amsterdam and created by local makers and artisans. From distinctive accessories and sustainable souvenirs to original homeware, our selection celebrates the creativity and craftsmanship of the city.

Take home a little piece of Amsterdam or find something special for someone back home.

• Amsterdam gifts for your trip to Amsterdam
• Amsterdam souvenirs to take with you after your trip
• Amsterdam gifts to make your home

Take a Look Inside the I amsterdam Store

Curious about what you'll find at the I amsterdam Store? Take a virtual tour and explore our selection of local products, Amsterdam souvenirs and more before you visit.

Adjusted opening hours over Christmas and New Year

• Christmas Eve, Thursday 24 December: 09:00–18:00
• Christmas Day, Friday 25 December: 10:00–15:00
• Boxing Day, Saturday 26 December: 10:00–15:00
• Thursday 31 December (New Year’s Eve): 09:00–18:00
• New Year’s Day, Friday 1 January 2027: 10:00–15:00

Good to know: The I amsterdam Store accepts debit and credit card payments only.

*excluding VVV gift cards, transport passes, tickets and City Cards.