I amsterdam Store | Local Tips, Gifts & City Cards

Your starting point to discover Amsterdam

Whether you're visiting Amsterdam for the first time or returning to explore more, the I amsterdam Store is here to help you make the most of the city. Get personal recommendations, discover hidden gems, find out what's happening and explore Amsterdam's cultural highlights, local neighbourhoods and creative scene.
Browse distinctive products from local makers, find sustainable souvenirs to take home and learn more about the people and stories behind them. The I amsterdam Store connects visitors with the city, its culture and its local creative community. By supporting local entrepreneurs and makers, the Store helps contribute to a vibrant, creative and authentic Amsterdam.

City Cards & Tickets

Discover Amsterdam's museums, attractions and activities with the I amsterdam City Card. The physical Total Experience Card is available at the I amsterdam Store at Amsterdam Central Station. It includes access to more than 70 museums and attractions, public transport operated by GVB, a canal cruise and bicycle rental.

Prefer to choose your own highlights? The digital Explorer Card lets you select 3, 5 or 7 activities from the City Card selection. Special rates are available for children aged 4–17 when purchasing a City Card together with an adult card. You can also purchase individual tickets for attractions and activities, as well as public transport tickets. Our team is happy to help you find the information you need to plan your visit.
Buy your I amsterdam City Card here.

Discover Something Special in Amsterdam

Looking for a unique souvenir, a thoughtful gift or something special for your home? Discover products inspired by Amsterdam and created by local makers and artisans. From distinctive accessories and sustainable souvenirs to original homeware, our selection celebrates the creativity and craftsmanship of the city.
Take home a little piece of Amsterdam or find something special for someone back home.

• Amsterdam gifts for your trip to Amsterdam
• Amsterdam souvenirs to take with you after your trip
• Amsterdam gifts to make your home

Take a Look Inside the I amsterdam Store

Curious about what you'll find at the I amsterdam Store? Take a virtual tour and explore our selection of local products, Amsterdam souvenirs and more before you visit.

Good to know: The I amsterdam Store accepts debit and credit card payments only.


*excluding VVV gift cards, public transport tickets, City Cards and excursions.