I amsterdam Store

The I amsterdam Store carries a wide range of lovely gifts, souvenirs, sustainable decor, and innovative products by Amsterdam artists and entrepreneurs. For example, fair trade chocolate, eco-conscious wooden products and plastic repurposed from the city’s canals showcase the city’s innovative spirit. Additionally, the store serves an information point, offering guidance and advice, assisting with the I amsterdam City Card and even facilitating booking tickets to attractions and events via iPads.

I amsterdam merchandise

The I amsterdam brand is widely recognised among visitors and residents alike. Our branded merchandise, available at the I amsterdam Store, is an expression of this local pride, which can be spotted all over the city in the form of t-shirts, tote bags, bicycle bells and more. You can also find I amsterdam merchandise at the following locations:

  • Bijenkorf department store
  • I amsterdam Visitor Centres in Amsterdam and at Amsterdam Airport Schiphol
  • Hotels including Hotel Okura, Hilton and Marriott
  • Madame Tussauds
  • I amsterdam Webshop