Heineken Experience - Event location

The Heineken Brewery in Amsterdam, a national monument and listed in the European Route of Industrial Heritage, is an exciting venue your next event. After the beer production was moved from the iconic building in the city centre to the new plant in Zoeterwoude, the Heineken Brewery was completely renovated and turned into the Heineken Experience, a place to immerse visitors in the rich Heritage of the brand and unique event location.

The seven unique event spaces, ranging in size from 30m2 to 350m2, can accommodate up to 1000 guests and are the perfect setting for everything from full-day conferences to gala dinners. Each space has its own character and is equipped with the latest facilities to ensure your event is a success.

Heineken takes much pride in it’s worldwide recognized premium brand and wants to bring this premium quality to the service of their guests in the home of Heineken. Our expert event team will help you tailor your event to your specific needs, creating a memorable experience for all of your guests. And with a spacious balcony offering a breath taking view over the heart of Amsterdam, our largest event room is the perfect place to impress your guests and leave a lasting impression.

So, whether you're planning a corporate event, a product launch, or a grand celebration, the Heineken Experience is the perfect venue for your large-scale event. Get in touch and book your event at the Heineken Experience for an unforgettable experience.

The Heineken Experience is located in the heart of Amsterdam and is easily accessible by public transport (trams, metro, bus and even boat).