Brouwersgracht, city centre

Abundant vistas of water surrounded by traditional architecture and ancient bridges make the canal rings one of the most frequent Amsterdam views on Instagram. When positioned on the Brouwersgracht, you can photograph three of the canals (Herengracht, Keizergracht and Prinsengracht) from one location. Once night falls, the scene is transformed by fairy lights that trace the bridges' curvature. 


IJ-hallen, NDSM

The NDSM Wharf is a photographer’s dream. The area has a raw, industrial feel and is home to stunning street art and graffiti. Inside the monthly IJ-Hallen flea market, you can score bags of vintage clothing for just a few euros. On the outside, you’ll find one of the area’s most-photographed pieces of street art, whose wise words seem to enjoy mass appeal.



Zevenlandenhuizen, Oud-Zuid

Seven different architectural styles all in a row: what could possibly be more eye-catching? Will you try to fit all seven into a single shot, or will you go for a detailed photo series? The Zevenlandenhuizen (‘Houses of seven countries’) were built in 1894 and are located on Roemer Visscherstraat. Each of the seven residences represents a different architectural style from one of seven different European countries.

Zevenlandenhuizen Amsterdam   

Eye Filmmuseum, Noordelijke IJ-oever

While historical architecture is often coveted in Amsterdam, the Eye Filmmuseum is one of the city’s modern architectural jewels. Perched on the water in Amsterdam North and visible from Central Station, this building is a great photo opportunity both from far off, and up close. The dimensions of the museum are truly exceptional, and depending on your perspective, you can detect the figure of an eye. The building itself draws you in with its unique interaction with gravity and geometry. 

   EYE Museum Amsterdam Marie-Charlotte Pezé  

Brouwerij ‘t IJ, Eastern Docklands

This is the perfect place to take a pic of you and your friends enjoying locally crafted beer next to one of Amsterdam’s most famous windmills, De Gooyer. The brewery produces several organic beers that quench your thirst and tingle your palette. The brewery is located in Amsterdam East between the Lozingskanaal and the Nieuwevaart, and thanks to the height of the windmill, it's very easy to find. 

'I amsterdam' letters

Many people document their arrival in the Netherlands on Instagram with a photo in front of the I amsterdam letters at Schiphol airport. There is also another set that pops up at events and celebrations across the city throughout the year, so check this page for a list of where to expect the letters to appear next.

   Edwin van Eis

De Hallen, Oud-west

De Hallen is the perfect place to grab a bite to eat, catch a film or settle down to read a good book – but the building itself is also imminently Instagrammable. This historic former tram depot is bright and airy and is bursting with authentic period details. Go early to get a clean shot, or come later in the day to capture the bustling atmosphere.

De hallen  

Botanical Gardens, Plantage

Photos of exotic plants never fail to impress on Instagram. And if it’s exotic plants you’re looking for, there’s no better place to be than Amsterdam’s botanical garden, the Hortus Botanicus. From cacti to palm trees, you’ll find plenty of captivating subject material here. Wander through the gardens and snap your favourite specimens – with 6,000 plants representing over 4,000 different species, there’s something for everyone. Or head up to the treetop walk inside the greenhouse and capture an impressive aerial shot. 

 Hortus Botanicus Amsterdam

Follow the official I amsterdam Instaguide to the Amsterdam area. You can also tag your pics with #iamsterdam and give permission to share your posts. Seeking even more photo ops? See our list of photographic hotspots in the city.