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Shoppers at the Negen Straatjes shopping area.
Image from Koen Smilde

Shopping areas in Amsterdam

There are many places in and around the city to get your retail fix - with different areas offering different shopping experiences. Here's our guide to the best places to hit the shops in Amsterdam.

The Nine Streets (De Negen Straatjes)

Negen straatjes shopping streets
Image from Merijn Roubroeks

Located in the heart of the city's historic canal district, this area of nine narrow streets called the Negen Straatjes was constructed during the 17th century. The Nine Streets intersect the main canals between Leidsestraat and the Jordaan district and are dotted with great restaurants, cafés, art galleries, jewellers, boutiques and vintage stores. With an exceptional array of styles, trends and prices, this area is truly a shopper’s paradise.

Upscale designers and labels

Lights in the winter at Christmas in the PC Hooftstraat shopping street
Image from Koen Smilde

Head to the museum district for luxury shopping at its best. The P.C. Hooftstraat is Amsterdam’s most exclusive shopping street, featuring brands like Chanel, Louis Vuitton, DKNY, Mulberry, Ralph Lauren, Tommy Hilfiger and more within a few short blocks. Continue down the Van Baerlestraat for brands like Vanilia, Gant and Miss Sixty. Famous Dutch designers like lingerie guru Marlies Dekkers have shops on the Cornelis Schuytstraat.

Department stores and shopping centres

Bijkenkorf Amsterdam
Image from Bijenkorf Amsterdam

Looming over Dam Square and home to a broad selection of high-end brands, De Bijenkorf is one of Amsterdam's best-known department stores. Situated in an impressive historic building just behind Dam Square, Magna Plaza is a collection of shops ranging from Mango to Sissy Boy. Also on the Kalverstraat, De Kalverpassage shopping centre is home to 45 shops. 

Kalverstraat and Leidsestraat

People shopping at Kalverstraat. These pictures can be used by editors at amsterdam&partners at royalty free basis.
Image from Koen Smilde

The two main shopping streets in Amsterdam’s city centre are the Kalverstraat and the Leidsestraat. Of the two, the Leidsestraat has the more exclusive shops like Filippa K, Karen Millen, Paul Warmer and Shoebaloo. The Kalverstraat is home to all the shops you would expect to find in a large European city, like H&M, Zara, Esprit, Urban Outfitters, Pull & Bear and UNIQLO.

Spiegelkwartier

People walking and cycling through Spiegelkwartier in the city centre.
Image from Pauline Arkesteijn

Following the construction of the Rijksmuseum in 1900, the Spiegelkwartier emerged as Amsterdam’s centre for antiques and art. More than 70 antique shops and galleries in this area boast impressive collections of paintings, ceramics, glass, jewellery, furniture, and tribal and Asian collectables. Whether centuries old or completely modern, you're bound to find something here that strikes your fancy.

Haarlemmerdijk and Haarlemmerstraat

Marbles Vintage Haarlemmerdijk
Image from Marie Charlotte Pezé

Haarlemmerdijk is a long, trendy shopping street stretching east to west towards Amsterdam Central Station. It is a lively strip where you will find everything from shoes, independent labels and second-hand clothes to speciality food products, interior design items and Dutch collectables.

Utrechtsestraat

Christmas decorations at the Utrechtsestraat shopping street
Image from Koen Smilde Photography

Utrechtsestraat is a little slice of retail heaven at the eastern edge of Amsterdam’s canal belt. Beginning at Frederiksplein in the south and heading up to Rembrandtplein in the north, this charming street is chock-full of trendy concept stores, fashion boutiques, interior design stores and one of the best record stores in Amsterdam, Concerto, which takes up five adjoining properties along the street. All that shopping is hungry work, so don’t forget to stop at one of the many cafes and restaurants dotted among the beautiful stores. 

Beethovenstraat

Beethovenstraat shopping street
Image from Koen Smilde

Less crowded than other shopping areas, Beethovenstraat is a broad street offering fashion, perfumeries and upscale patisseries. Located in Amsterdam's swanky Zuid district, it's the perfect place to shop for luxury items at a more leisurely pace.

Batavia Stad Amsterdam

This out-of-town lakeside fashion outlet mall in the nearby city of Lelystad is home to more than 250 fashion brands, cafés and restaurants. Bargain hunters flock here from around the country to seek out big brands and discounted goods, with 30-70% discounts on items from prestigious Dutch and international designers, including Polo Ralph Lauren, Hugo Boss, Nike, Lacoste, Replay, Tommy Hilfiger, Calvin Klein Jeans, Denham, Guess and many more. Visitors from outside the EU can benefit from even more savings by shopping Tax-Free. A shuttle bus runs directly from Amsterdam city centre to Batavia Stad, departing from the Bus Parking de Ruijterkade East - Amsterdam River Cruise Port. The bus leaves at 10:00 and returns at 16:00; return tickets cost €5 per person.