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A busy street at the Negen Straatjes
Image from Koen Smilde

Luxury shopping in Amsterdam

No matter what you’re looking for, Amsterdam is a shopper’s paradise. For those with more discerning taste, the city has an excellent selection of luxury shops, ranging from designer fashion houses to unique boutiques and custom-made items you won’t find anywhere else.

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Luxury shopping streets in Amsterdam

Lights in the winter at Christmas in the PC Hooftstraat shopping street
Image from Koen Smilde

Part of the charm of the exclusive shopping experience in Amsterdam is the lovely neighbourhoods you’ll discover along the way. While a couple of high-end department stores are right in the centre, you’ll often need to wander past the tourist hotspots to discover amazing shops tucked in between more residential streets.

P.C. Hooftstraat

Named after the 17th-century poet and playwright Pieter Corneliszoon Hooft, the P.C. Hooftstraat has been an exclusive shopping destination since the 1970s. Located near the Museumplein, this street is your first stop for big-name designers like Hugo Boss, D&G, MaxMara, Ralph Lauren, Hermes, Gucci and more, alongside high-end jewellers like Boutique Tourbillon

De Bijenkorf

On the edge of Dam Square, de Bijenkorf will keep you entertained for hours. The selection extends from fashion, handbags and shoes to housewares, luggage and electronics. On the ground floor, there are several luxury shop-in-shops like Louis Vuitton, Hermes and Gucci. 

Van Baerlestraat

Around the corner from P.C. Hooftstraat is Van Baerlestraat where you’ll find several renowned Dutch fashion designers like Pauw, The People of the Labyrinths and Fred de la Bretonière, known for its functional yet elegant boots and handbags. Rivet Ledertassen also has a lovely selection of (designer) leather handbags. If you’re looking for a bit of pampering, book an appointment at the Soap Treatment Store for a facial, manicure or massage.


From the Van Baerlestraat, head deeper into Amsterdam Zuid down the lovely Willemsparkweg. Visit Oog in Oog for designer (sun)glasses or try on an elegant dress at Thalian. Lovers of distinctive furniture and lighting head to Edha Interieur. The Willemsparkweg also has a variety of tempting cafés and restaurants if you want to grab a bite and rest your feet.

Cornelis Schuytstraat

Halfway down the Willemsparkweg, you’ll cross the Cornelis Schuytstraat – the perfect place to put together a completely new outfit. Step inside French Connection for the best in British design. Admire the designer shoes at Shoebaloo or Manwood, and then find the perfect earrings or watch at one of the many jewellers on the street.


A few blocks from the Cornelis Schuytstraat, the Beethovenstraat hides many treasures in this fairly compact shopping street. Here you’ll find popular Dutch designers like Pauw or Claudia Sträter, as well as jewellers and speciality shops. Sterre & Tijl has gorgeous furniture, toys and clothes for babies and infants, while The English Hatter offers a selection of hats for the distinguished gentleman. If your taste in luxury extends to food, stop by Huize van Wely for amazing chocolate bonbons or sample the delectable cheeses at Tromp. 

All that glitters…

As one of Europe’s diamond capitals, Amsterdam is the ideal place to shop for jewellery. You can buy loose diamonds here, but you might prefer jewels you can wear out of the store. For the inside scoop on the diamond industry plus an opportunity to shop, pay a visit to Gassan or Coster Diamonds. You’ll find several small speciality jewellers on the shopping streets listed above, but for big names like Bvlgari, Cartier or Tiffany & Co, head straight to the P.C. Hooftstraat.

Conservatorium Hotel (Van Baerle gallery)

Wander through this glittering shopping gallery for a taste of Dutch design and super-exclusive brands. You’ll find jewellery at Bonebakker, children's clothing and bedding from Dutch brand Club Cinq, and the largest collection of Cuban cigars in the Netherlands at La Casa del Habano.

Out and about in the Amsterdam Metropolitan Area

There's more to the Amsterdam Metropolitan Area than pretty polders, cheese and windmills. Head to the harbour at Lelystad and bask in a luxury shopping spree at Batavia Stad. It may look like a cute village but it's an outlet shopping centre, home to hundreds of big-name brands but boasting wallet-friendly prices.


Shoppers at the Negen Straatjes shopping area.
Image from Koen Smilde

Moccasins, loafers, sneakers and brogues, Floris van Bommel has you covered. Discover the classic men’s brand ‘Van Bommel’ at its stores in Singel and Van Baerlestraat.

To find the perfect fitting jeans, the denim gurus at Tenue de Nimes are here to help. Enjoy a fresh coffee or craft beer while browsing a selection of denim brands from all over the world and take advantage of free alterations.

Tailor-made clothing is surely the height of luxury, and if you want to look and feel your absolute best for a special occasion, Dutch couturier Amelie Guepin can help you create a unique piece to suit you completely.

For luxury shopping with points for sustainability, head to Salon Heleen Huisman to unearth a second-hand designer treasure, from Balenciaga to Prada and Loewe. The showroom in Jacob Obrechtstraat near Vondelpark is open by appointment only.

If you relate to Love Stories’ philosophy – “lingerie is part of your outfit – the first layer, your mood for the day” – make sure to include this Amsterdam-founded boutique in your shopping spree. 

For the latest trends in glasses and sunglasses, visit Ace&Tate, and discover more high-end fashion at Afura and Filling Pieces.


People working in the atelier of Gassan diamonds.
Image from Gassan Diamonds

Family-owned Gassan has 75 years of experience in the diamond industry and can advise customers on how to choose a cut with confidence. Looking for something with a bit more weight? The jeweller is also the official dealer of more than 20 of the world’s most prestigious jewellery brands and more than 60 exclusive watch brands.   

Dating back to 1840, Royal Coster Diamonds is the oldest diamond polishing factory in the world and has various European royals among its clientele. Offering polished diamonds and stunning diamond jewellery, the store is also keen to educate visitors about Amsterdam’s glittering heritage through its workshop tours.


Boasting world-renowned brands such as Diptyque, Aesop, Creed and Laura Mercier, you’ll find the right skincare solution, perfume or make-up at Skins Cosmetics. Fully trained staff are on hand to offer personalised advice, and a make-up artist is ready to give you that shopping-to-dinner touch-up you’ll be craving.

Furniture and lifestyle

Inspired by Malaysian heritage, California beaches and the laid-back Australian lifestyle, Salt Water combines artisanship, wabi-sabi aesthetics and natural living in its simple but elegant kitchenware and decor collection at Haarlemmerdijk. 

Joining a few concept stores at De Hallen is The Gathershop, a small but beautiful curation of handmade jewellery, homewares, natural skincare and plants, that supports small design studios and individual makers.

Dubbed the home of aesthetically pleasing books, this is the store to find the perfect tome to make your bookshelf or coffee table pop. Mendo’s flagship store at Hotel De L’Europe showcases rows of books on fashion, architecture, travelling and food, as well as a unique selection of collector’s editions. The space is visually pleasing itself, with soft lighting and muted tones to make visitors feel comfortable and inspired. 

Visit Frozen FountainDroogMarie Stella MarisSukha for more inspiration on elevating your living space.


Beethovenstraat Le petit box, Van Der Veen restaurant
Image from Ernst Wagensveld

No sugar, no butter, no fondant, no artificial additives. Instead, lots of chocolate and unexpected ingredients such as pepper, rhubarb, tea and calvados. This is how Puccini makes chocolate. Find your favourite flavour at Staalstraat or Singel 184.

After a day of shopping on the Nine Streets, pop into Pompadour and be transported to a French tearoom. Feast your eyes on bonbons, cakes and all sorts of delicious treats.

Tax-free shopping

And remember: non-EU residents are eligible to claim back the Value Added Tax (VAT) on purchases in the European Union. In the Netherlands the VAT is 21% and the minimum spend is €50. To claim a refund, visit Customs before leaving the EU to get a stamp. You can either send the stamped receipt back to the store for a full VAT refund or make use of the following services:

Shop only at retailers affiliated with Global Blue. Ask for a tax-free cheque and then reclaim the VAT at their desk at the airport. Visit for more information.

Shop wherever you like, save your purchase receipt and then reclaim the VAT online or at the VAT Free service desk at Amsterdam Airport Schiphol, departure hall 3. Visit for more information.