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The New Originals TNO streetwear store fashin boutique on the Zeedijk in Nieuwmarkt
Image from Rachel Ecclestone

Amsterdam-based streetwear brands and boutiques

If Amsterdam’s fashion scene is definable by one thing, it would be for its outstanding variety of unique local streetwear brands. With so many options and boutiques, here’s our breakdown of the most exciting independent Amsterdam-based streetwear labels that went global.

Daily Paper

The hugely popular Amsterdam-based fashion and lifestyle brand Daily Paper was founded by three childhood friends in 2012. The label combines the rich African heritage with contemporary designs to achieve high-quality, unique garments for both men and women. Explore the complete collection in their independent store in Oud-West, or take a look at their best-sellers in De Bijenkorf.

Daily Paper | Bilderdijkstraat 131, Oud-West

Collect the Label

Collect the Label streetwear clothes store on Heiligeweg
Image from Friso Boven

Established in 2018, Collect the Label is all about the fusion of art and streetwear. Their bold prints and high-quality fabrics reflect urban culture at its most innovative, drawing inspiration from around the globe. Notable collections include pastel-toned line-art tees and a beautiful collection of prints inspired by tattoo culture. You can also shop for unique prints and wall art to decorate your home. The brand has two outposts in the centre, including its impeccable neon-hued flagship store on Heiligeweg. 

Collect the Label | Heiligeweg 39 / Herenstraat 17, Centrum


Exterior of Veld sustainable streetwear and clothing storefront on Utrechtsestraat
Image from Veld

A brand that describes itself as 'the lovechild of effortless Dutch elegance and coastal California casual,' Veld prides itself on its on-point designs and sustainable credentials. All the pieces in their sleek Utrechtsestraat boutique are made from 100% organic cotton, designed in Amsterdam, and ethically handcrafted in Portugal. Discover their complete range of travel and essential wardrobe pieces, from cosy hoodies and beautiful t-shirts that hang perfectly to unique accessories.

Veld | Utrechtsestraat 27, Centrum


If you’re explicitly scouting for men’s streetwear, then Four is a great starting point. Founded in 2012, Four combines street fashion, contemporary design and luxury brands - from Prada to Off-White - into their unique pieces. Check out their uniquely designed independent store near the infamous luxury shopping street P.C. Hooftstraat.

Four | Van Baerlestraat 9-11, Oud-Zuid

In Gold We Trust

Another gem founded in 2012, In Gold We Trust is focused upon men’s streetwear. Inspired by athletes, the clothing line prides itself on quality tailoring and the timelessness of its designs with various styles influenced by contemporary scenes, cultures and generations. You can find some of their collection at De Bijenkorf or in their own store on the Kinkerstraat.

In Gold We Trust | Kinkerstraat 120 A, Oud-West

The New Originals

The New Originals TNO streetwear store fashin boutique on the Zeedijk in Nieuwmarkt
Image from Rachel Ecclestone

After running a successful lifestyle blog together, a group of friends combined their specialities within fashion, music and design by establishing The New Originals in 2015. Making long-lasting and durable creative clothing for both men and women, they have truly gained much recognition for their bright and unique pieces. Visit their flagship store on the Zeedijk.

The New Originals | Zeedijk 59A, Centrum


Frustrated by the over-saturation of men’s streetwear, Saskia van Hofwegen and Dian Iskender founded Maha in 2015, in the hopes of bringing more female representation into the market. They aim to create an inclusive and a diverse family where all women feel good in what they wear. Sneakers are one of their main selling products, but they also have a trendy range of clothing and accessories. All this can be found in their little boutique near Vijzelgracht.

Maha | Vijzelstraat 129, Centrum


The Black-owned streetwear fashion line opened its doors in 2004, selling both men's and women’s streetwear clothing. Patta is known for its unique collaborations, such as Patta x Tommy 2022 or the women’s line Femme 2022, which encouraged many unconventional forms. Every new season includes a variety of t-shirts, basics, bottoms and accessories. If you are near the Zeedijk area, check out their in-store exclusives!

Fun fact: The brand is named after a slang term for “shoe” in tribute to the founders’ Surinamese heritage.

Patta | Zeedijk 67, Centrum

Filling Pieces

With their Low Top being the first shoe to bring together streetwear and high fashion, Filling Pieces aims to offer products that are both affordable and luxurious. The concept of diversity is fundamental to the label, which aims to bring everyone together and get rid of socially constructed labels. FP’s unisex collection doesn’t stop with shoes; they also sell specially designed hoodies, accessories, and more. Check out their flagship store on Spuistraat.

Filling Pieces | Spuistraat 168 B, Centrum

New Amsterdam Surf Association

Former professional windsurfer Paul Zepe swapped in his board for some graphic design software when he founded the New Amsterdam Surf Association, inspired by his passion for riding the waves. Their distinct products vary from organic t-shirts, graphic shirts and bottoms, and they also sell their own branded surfboards.

Fun fact: Some of their items, including their puffer jackets are padded in Repreve, made out of recycled water bottles.

New Amsterdam Surf Association | Nieuwezijds Voorburgwal 252, Centrum