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The New Originals TNO streetwear store fashin boutique on the Zeedijk in Nieuwmarkt
Image from Rachel Ecclestone

Amsterdam-based streetwear brands you need to check out

If Amsterdam’s fashion scene is definable by one thing, it would be for its outstanding variety of unique local streetwear brands. With so many options and boutiques, here’s our breakdown of the most exciting independent Amsterdam-based streetwear labels that went global.

Daily Paper 

Lets kick off with the popular Amsterdam-based fashion and lifestyle brand Daily Paper, founded by three childhood friends in 2012. The label combines the rich African heritage with contemporary designs in order to achieve high quality unique garments for both men and women. Explore the full collection in their independent store in Oud-West, or take a look at their best-sellers in De Bijenkorf.

Daily Paper | Bilderdijkstraat 131, Oud-West


If you’re specifically scouting for men’s streetwear, then Four is a great starting point. Founded in 2012, Four combines street fashion, contemporary design and luxury brands - varying from Prada to Off-White - into their unique pieces. Check out their uniquely designed independent store near the infamous luxury shopping street P.C. Hooftstraat.

Four | Van Baerlestraat 9-11, Oud-Zuid

In Gold We Trust

Another gem founded in 2012, In Gold We Trust is focused upon men’s streetwear. Inspired by athletes, the clothing line prides itself on quality tailoring and the timelessness of its designs with various styles influenced by contemporary scenes, cultures and generations. You can find some of their collection at De Bijenkorf or in their own store on the Kinkerstraat (temporarily closed due to construction).

In Gold We Trust | Kinkerstraat 120 A, Oud-West

The New Originals

The New Originals TNO streetwear store fashin boutique on the Zeedijk in Nieuwmarkt
Image from Rachel Ecclestone

After running a successful lifestyle blog together, a group of friends combined their specialities within fashion, music and design by establishing The New Originals in 2015. Making long lasting and durable creative clothing for both men and women, they have truly gained much recognition for their bright and unique pieces. Visit their flagship store on the Zeedijk, running between Prins Hendrikkade and Nieuwmarkt.

The New Originals | Zeedijk 59A, Centrum


Frustrated by the over-saturation of men’s streetwear, Saskia van Hofwegen and Dian Iskender founded Maha in 2015, in the hopes of bringing more female representation into the market. They aim to create an inclusive and a diverse family where all women feel good in what they are wearing. Sneakers are one of their main selling products, but they also have also have a highly popular range of clothing and accessories. All this can either be found online or in their little boutique near Vijzelgracht.

Maha | Vijzelstraat 129, Centrum


The Black-owned streetwear fashion line opened its doors in 2004, selling both men and women’s streetwear clothing. Patta is known for its various special collaborations such as Patta x Tommy 2022 or the women’s line Femme 2022, which encouraged many unconventional forms. Every new season includes a variety of t-shirts, basics, bottoms and accessories. If you are near the Zeedijk area, you should check out their in store exclusives!

Fun fact: The brand is named after a slang term for “shoe” in tribute to the founders’ Surinamese heritage.

Patta | Zeedijk 67, Centrum

Filling Pieces

With their Low Top being the first shoe to bring together streetwear and high fashion, Filling Pieces aims to offer products that both affordable and luxurious. The concept of diversity is really important to the label which aims to bring everyone together and get rid of socially constructed labels. FP’s unisex collection doesn’t stop with shoes, they also sell specially designed hoodies, accessories, and more. Check out their online store or their flagship store on Spuistraat.

Filling Pieces | Spuistraat 168 B, Centrum

1One Amsterdam

1ONE Amsterdam streetwear fashion boutique pop-up event
Image from Reza Golestani

Two twins - a brother interested in fashion and a sister passionate about marketing - came together as ONE to bring us unique and rare pieces. Their diverse and unisex apparel truly unifies their consumers and makes them feel as if they all belong. Browse their online store for their full range of stylish and high quality items.

Fun fact: The youth football team signed some of their products!


B.L.A.H Store Amsterdam 
Streetwear store - Interior
Image from Jurrit van der Waal

This mission of this online store is all about showcasing sustainable products. Their sneakers that “leave a (foot)print, but not a negative one on the earth” are their main selling point, but the selection also includes other items such as joggers and hoodies. If you want to achieve the street-style look without actually hitting the streets, check out their online store.

New Amsterdam Surf Association

Former professional windsurfer Paul Zepe swapped in his board for some graphic design software when he founded New Amsterdam Surf Association, inspired by his passion for riding the waves. Their distinct products vary from organic t-shirts, graphic shirts and bottoms, and they also sell their own branded surf boards.

Fun fact: Some of their items including their puffer jackets are padded in Repreve, made out of recycled water bottles.

New Amsterdam Surf Association | Nieuwezijds Voorburgwal 252, Centrum

Designer Couture by HB

This label’s original idea was to represent one’s bad and good days through their clothing. Catering to both men and women, Designer Couture aims to motivate young people to get through the hard times by feeling good and sustainable as they walk the streets. Their products are made out of 100% organic cotton which makes them stylish and environmentally friendly.

Designer Couture by HB | Willem de Zwijgerlaan 350, Bos en Lommer