Travel Trade

Welcome to our Travel Trade pages. amsterdam&partners provides information, news and promotional material about the Amsterdam Metropolitan Area to the travel industry, promoting Amsterdam and its surroundings as a desirable destination for tourists – both individuals and groups. Among its services are tourist information, hotel and excursion reservations, the I amsterdam City Card, free promotional materials, text and images.

Why choose Amsterdam

Why choose Amsterdam

Marie-Charlotte Pezé
A visit to Amsterdam means a schedule packed full of museums, attractions, nightlife and more. Here you will find plenty of information to offer your clients a unique and memorable visit to Amsterdam.

Amsterdam neighbourhoods

Each area of Amsterdam has its own character and charm, and its own unique variety of shops, restaurants, cafes, museums and attractions. Explore the city's many neighbourhoods and their hidden treasures.

Amsterdam Metropolitan Area

Zaanse Schans windmills CC BY 2.0 gags9999 via Flickr
Less than half an hour from Amsterdam you’ll find beaches, lakes, dunes, windmills and miles of green countryside.



Amsterdam tourists CC BY-SA 2.0 Michael Coghlan via Flickr
Amsterdam is the ideal destination for your next trip or tour. Explore our suggested itineraries and resources to better plan your time here.

Getting around

Amsterdam metro
The city offers a number of convenient options for arrival and departure, and is very easy to navigate by car, bike, public transport or on foot.

Information for coach operators

Edwin van Eis
Amsterdam is very accessible for coach operators, tour organisers and their passengers. However, it is advisable to plan ahead.

Planning your tour

A variety of companies are available to assist you in putting together suitable arrangements for groups and individual travellers.

Trade Finder

Aerial photo Centraal Station and centre Amsterdam Peter Elenbaas
Find the right venues, attractions, museums, hotels and restaurants.

Group travel

Group travel

ADAM Toren view Madam Amsterdam Dennis Bouman
I amsterdam's selection of the best accommodation, restaurants and activities suited to large groups in Amsterdam.

Coach hire

Get your group around Amsterdam and the surrounding area by hiring a coach or other group transport.

DMCs and tour operators

Amsterdam guided tour guide
If you're planning a trip to Amsterdam with a group, or perhaps want to hold an event here, the city has plenty of experts who can make sure everything goes as planned.


I amsterdam City Card

Make the most of your time in Amsterdam with the I amsterdam City Card, with free entry to the city's top attractions and free public transport for the duration of your stay.

Canal Cruise Ticket

The Canal Cruise Ticket offers an easy way to experience canal cruising in Amsterdam. Just purchase the ticket online, and get instant access to a canal boat tour of your choice.


The official I amsterdam merchandise is great to own and makes for an original gift. Choose from a wide array of merchandise including t-shirts, caps, picture frames, key-chains, bike bells, and more.

I amsterdam Magazine

I amsterdam magazine is Amsterdam’s city magazine, packed full of insider tips for what to do and see in the city, ensuring you get the most out of Amsterdam.

Travel Trade news

  • New regulations for tours of Amsterdam's Red Light District

    Tour providers who offer tours of de Wallen, more famously known as Amsterdam’s Red Light District, will face stricter rules from April 2018. The new measures are aimed at reducing public nuisance and making the area more liveable for residents. 

  • 5 things to do in Amsterdam this winter

    Amsterdam is a beautiful city on any day, but it's absolutely stunning in the winter. Ice skating, hearty Dutch food and beautiful markets and festivals mean that you'll have plenty to do here during the cold season.

  • Cartier opens new boutique at de Bijenkorf

    Last month the famous and renowned French jewellery brand Cartier opened the doors of its new boutique at de Bijenkorf.