Nine Streets

The famous canal-straddling ‘Nine Streets’, adjacent Jordaan area as well as Haarlemmerstraat and Haarlemmerdijk encompass perhaps the most picturesque parts of the Centre, with its 17th-century canals, doll-like leaning houses and narrow, meandering lanes. Should you be in the mood to hunt them all down, the area is home to an astonishing number of niche shops, including vintage and fashion boutiques, local design outlets and specialist food stores (don’t miss the organic Farmer’s Market on Noordermarkt, if you happen to be visiting on a Saturday). There are also jewellery stores, art galleries, Dutch designer denim and much more.

Haarlemmerstraat Amsterdam photo mokumista


Rising rents have recently uprooted many smaller stores on this award-winning shopping street, but you can still find a great range here, from eco-friendly fashion boutiques and lifestyle stores to gourmet specialists, bookstores and toy shops. There’s also an organic farmer’s market on Wednesdays on Haarlemmerplein at the end of the street.

Summum Woman

Summum Women Amsterdam

Set in a lovely historic building with a loft-like look, this local label combines classic tailoring and streetwear influences for that effortless Amsterdam cool-girl flair that is both fashion forward and practical. Founded in 1998, the brand's latest collection continues Jos and Jorien Wijkers’ vision of sassy, distinctive style for the woman of today, from size 34/XS to 46/XXL.

Hartenstraat 6

HUGO Menswear Store

HUGO Menswear Amsterdam

Near the Nine Streets, on bustling Leidsestraat, you’ll find the first new-style HUGO store in the world, where the brand’s sharply-cut casual menswear and the HUGO reversed logo collection are presented in a clean, modernist setting featuring interactive kiosks and digital screens.

Leidsestraat 1-3


WALDO Amsterdam photo Kyonne Leyser

Sweeten up your sweetheart with handmade bonbons, Oreo brownies or raspberry cheesecake blondies from WALDO.

Elandsgracht 91

Store without a home

Store without a home Amsterdam photo mokumista

Add a foxy touch by Assembli, available from Store without a home.

Haarlemmerdijk 26

My Jewellery

My Jewellery Amsterdam

This perky pink-walled shop is the place to find trendy non-tarnish jewellery plated in gold, rose gold, silver or black – think layering necklaces, stackable bracelets and bar studs – as well as on-trend accessories and clothing, all for an affordable price.

Hartenstraat 12