A Marvel of Engineering. An Icon in Hospitality
For leading premium brands, Faralda Crane stands as a distinctive and internationally recognized platform for Marketing, Acquisition, and Sales. Since its inception, Faralda collaborated with a selected group of Stakeholders, each of them a leading international premium brand. Their goods and services cater exclusively to the highest segment of the market.
The Faralda Crane is an established name in both the Corporate and Music Industry. Many international renowned premium brands, Stakeholders, and cult-status underground legends embraced the Faralda Crane as a platform for exclusive performances, CraneSessions, industry launches, or intimate high-end events — often during Amsterdam Dance Event (ADE) or other private bookings:
Louis Vuitton Moët Hennessy, Royal Saan, Cocomat, Villeroy & Boch, Grohe, KPMG Meijburg, Libert Paints, Honeywell, Timp & Simons, Van Dijken Groep, Philips, Red Bull, Samsung, Bavaria, Warsteiner, ABN AMRO, Forbo Flooring, Void Sounds system, Maxxium, Bacardi, Budweiser, Heineken, Belvedere -James Bond Spectre, Philips, Playstation, Samsung, Rituals, Stella Artois.
Black Coffee, Bonobo, Jamie Jones, Michael Bibi, Maceo Plex, Skrillex, Nina Kraviz, Seth Troxler, Hot Since 82, Joris Voorn, Tale of Us, Pan-Pot, The Martinez Brothers, Mind Against, DJ Craze, Adriatique, Vintage Culture, Artbat, Chris Stussy, Colyn, Joyhauser, Enrico Sangiuliano, DJ Tennis, Richy Ahmed, Apollonia, Route 94, Layla Benitez, Blond:ish , Francesca Lombardo, Seb Zito, Job Jobse, WaFF, PIV, Richy Ahmed, Isolate, Reinier Zonneveld, Jackmaster and many other performers and labels like Nicki Minaj, Resident Advisor, EXIT- festival, Beatport...
Where else could these brands receive a better platform and more impactful exposure than through the Faralda Crane? At the top of the crane are three spacious luxury suites and the intimate Faralda Studio. The crane serves as a creative hub for established names in the international art and music scene.
Faralda Crane Hotel – A Model of Sustainable Innovation
Faralda Crane Hotel stands as a leading example of sustainability in practice. It goes far beyond the award-winning restoration of a monumental industrial landmark — sustainability is embedded in every layer of the project. From the intelligent reuse of materials to the pioneering business model and financing structure, every aspect reflects a deep commitment to long-term value and social impact.
At the core lies a powerful principle: Return on Social Investment (RSI). Faralda is not just about preservation, but about purposeful transformation — creating economic, social, and cultural value from a structure once thought impossible to restore.
This isn’t theory. It’s a working model. While many projects falter on the threshold of ambition and financial reality, Faralda succeeded by approaching challenges with vision and pragmatism. Every structural and financial obstacle was solved — not avoided. Through this approach, a seemingly impossible redevelopment became a celebrated achievement.
The result: multiple prestigious international awards and, more importantly, a lasting impact.
The Faralda Restoration Fund actively contributes to the conservation of monumental and industrial heritage through responsible restoration and innovative reuse. The goal: to inspire others to embrace complexity, to see beyond limitations, and to shift the focus from problems to solutions.
Driven by passion and purpose, owner and visionary Edwin Kornmann Rudi has been at the forefront of numerous pioneering developments. To finance and sustain the project, he introduced a New Business Model — one that merges commercial viability with cultural and societal relevance.
Faralda is proof that sustainability is not a constraint — it's a catalyst.