play video

Creative industry in Amsterdam

Amsterdam’s high quality of life and a laid-back atmosphere attract talent and fuel creativity and ambition. It’s a cosmopolitan village and creative capital where international, award-winning ideas, fashion, design and campaigns come into being.

  • Home to 338 foreign creative companies
  • A multilingual, highly skilled creative workforce
  • Europe's fastest broadband speeds
  • An unparalleled work-life balance
  • Europe's 3rd-largest gaming market
  • 30% tax advantage for highly skilled migrants

Amsterdam: a springboard for creative ideas

Amsterdam has a long and illustrious history as a hotspot for innovations of all types. The city attracts creatives of all stripes, who find it easy to meet open-minded partners and cooperate across disciplines; as a result, creative industries such as advertising, TV, music, app development, and gaming are thriving – as is the city's bustling startup scene. Amsterdam is home to some of the world’s leading advertising companies, including 180, Wieden + Kennedy and 72andSunny as well as key players in the gaming industry EA and Guerrilla. These creative businesses of all stripes can afford your company the advantage of spillover when disciplines cross over.


Download the creative industry fact sheet

Creative industry sub-sectors

News about Amsterdam's creative industry

  • Award-winning agency Big Group comes to Amsterdam

    After acquiring Amsterdam creative agencies Brandworks and 230V, the UK-based marketing firm has opened its first office in continental Europe.

  • 8 for ’18: Eight unmissable events taking place before the year is out

    This year has been a roaring success for Amsterdam’s startup ecosystem, which has been buzzing with events ranging from exclusive networking meetups to large-scale conferences. But 2018 is not over yet and there is still plenty to do. Make the most of the remaining year by checking our overview of what’s happening in the coming weeks.

  • Amsterdam creative agency 180 Kingsday turns 20

    One of the world's leading creative agencies, for the last 20 years the award-winning 180 Kingsday has helped the Amsterdam Area cement its place as an international hotspot for the creative industries, attracting the world's top talents in advertising, fashion, design and culture. I amsterdam sat down with CEO Sander Volten to find out more about the industry, and the firm's continued success.

Read more

Testimonials and insights

180 Kingsday

180 Kingsday is one of the world's leading creative companies. An award-winning, international business in Amsterdam city's centre with offices in Los...

3D Hubs

With production facilities connected in over 140 countries, 3D Hubs' online platform helps product designers and engineers find the fastest and most p...

Amsterdam Dance Event

Amsterdam Dance Event is the world's biggest club festival and Europe's leading electronic music conference which welcomes more than 400,000 people ev...


“Choosing Amsterdam as the location for our third overseas branch was a no-brainer for us,” says Hazelle Klønhammer of Anomaly.

Denham the Jeanmaker

“This is the real denim capital of the world,” says Jason Denham. “Amsterdam is the personification of everything jeans represent.”

Guerrilla Games

“Amsterdam has a really independent mind-set – it’s a place where for centuries people haven’t been scared to innovate.”

Kingpins Show

According to the Kingpins Show's founder, Andrew Olah, “Amsterdam has taken over the heartbeat of the EU jeans business with so many brands and the c...

Pitch perfect

Over the last decade, Amsterdam’s advertising scene has bloomed dramatically, and the city now sits alongside (and often above) the world’s traditiona...

Adland in Amsterdam

“The city's inclusive spirit is a magnet for international talent looking for inspiration” – why Amsterdam is the perfect place for cooperation.

Amsterdam Worldwide

“Our location in the Amsterdam Metropolitan Area is one of our most valuable assets,” says Brian Elliott of Amsterdam Worldwide.


Lisa Trapman of recruitment specialist Aquent has seen the demand for creative and digital talent soar as Amsterdam emerges as a European tech hub.


Language skills and an international mindset are among Amsterdam’s advantages, says Johan Lofstrom of Chartboost.

Denim City

As the birthplace of denim innovators and the European hub of internationally established brands: Amsterdam is Denim City's Headquarters.

DUS Architects

DUS Architects are revolutionising city building, using the creative freedom and relaxed legislature of Amsterdam as inspiration and springboard.


“Everyone who’s anyone in dance comes to Amsterdam to be inspired and to experiment with new musical forms,” says Roy Avni of Electronation.

Electronic Arts

“It’s good to have a network of people you know and who can help,” says Dirk Scholing of EA about the company’s move to Amsterdam.


“Amsterdam is part of our DNA,” says Olivier Klønhammer, managing director of the post-production house Glassworks.


“Working in Amsterdam, we like being here; it’s a cultural fit, and we have been able to attract a lot of really good talent because of the people who...


Emilie Tabor and Maddie Raedts founded Amsterdam-based agency IMA in 2010. They've quickly grown the company into the largest influencer marketing age...


Music agency MassiveMusic connects brands with talented artists. Read the interview with the strategy director, Joep Beving.


After starting out in a Hilversum basement in 2001, MediaMonks is now the world's leading creative production company. CEO Victor Knaap reveals the se...

Perfect World

Perfect World's general manager, Kay Gruenwoldt, explains the appeal of setting up a European headquarters in Amsterdam.

Philips Lighting

“There is a really good climate for creative innovation in Amsterdam. Design and technology come together here,” says Rogier van der Heide, Chief Desi...

RAU Architects

According to RAU's founder, Thomas Rau, "in the Netherlands, it's more accepted that the built environment must be in harmony with the natural surroun...


‘In the end, we want to be in the inner city, because of the energy. In our creative company, we need this,’ says Rituals founder and CEO Raymond Cloo...

The Kraanspoor

Find out why office building the Kraanspoor became the first European real estate project to be awarded the Green Award by the MIPIM real estate fair....


TOMS Managing Director Martin Johnston explains why Amsterdam is the perfect location for the fashion company.


Design company Moooi's founders, Marcel Wanders and Casper Vissers, describe why their business' success could only have happened in Amsterdam.

The Media Nanny

The Media Nanny is one of the entertainment world's most trusted PR agencies, representing a huge range of global artists, labels, festivals and brand...

The M-ODE Foundation

Amsterdam's The M-ODE Foundation is on a mission to change the world, and help people reassess the value that they see in the clothes that they wear. ...
Get in touch

Related items

Brexit Information Point

Following the United Kingdom's referendum on membership of the European Union, held in June 2016, the so-called Brexit decision has raised fresh quest...