play video

Creative industry in Amsterdam

Around 200,000 people work in the creative industries in the Amsterdam Area. Their efforts are seen in the clothes we wear, the games we play and the ad campaigns we can’t forget, and have helped the region develop an international reputation for creative excellence. 

  • Hosts a community of over 300 international creative companies

  • The third-largest exporter of TV formats in the world
  • Equipped with Europe's fastest broadband speeds
  • Home to world-famous fashion designers, top design schools and iconic brands
  • The location of Europe's 3rd-largest gaming market
  • Has a skilled, experienced and multilingual creative workforce

Amsterdam: a springboard for creative ideas

Innovation and creativity have long been part of what makes Amsterdam special. Leading advertising companies are present in the city, including 180 Kingsday, Wieden + Kennedy and 72andSunny, and campaigns for brands like Heineken and Nike are born here. The gaming industry is led by EA and Guerrilla, opportunities in music and app development abound, and the region’s media and broadcasting sector employs more than 15,000 people.

 The Amsterdam Area also has a collaborative spirit that makes it easy to partner up and bring dreams to life. Whether you need a composer to write a theme for a TV programme, a graphic designer to create a smart logo or a programmer for an app, you’ll find someone here who’s up to the task. New generations of talent are studying at local institutes of higher learning, which offer more than 30 programmes geared toward the creative industries.

Sustainable fashion is also making a mark and Amsterdam is home to more than 100 fashion houses, many of which strive to reuse, recycle and upcycle existing materials. The city has the world’s first museum dedicated to innovations in sustainable fashion, Fashion for Good, which has a shop stocked with eco-friendly pieces. Over at the Amsterdam Fashion Institute, the next generation of designers are steering their industry in a responsible new direction, turning away from the waste and pollution caused by fast fashion, and changing the way we’ll dress for years to come.

Creativity is just like bicycles and canals – an intrinsic part of Amsterdam. Industries fuelled by imagination and passion will find everything needed to succeed here, whether it’s reliable broadband or stunning views that spur big ideas.



Download the creative industry fact sheet

More on the creative industry

News about Amsterdam's creative industry

Read more

Testimonials and insights

180 Kingsday

180 Kingsday is one of the world's leading creative companies. An award-winning, international business in Amsterdam city's centre with offices in Los...

3D Hubs

With production facilities connected in over 140 countries, 3D Hubs' online platform helps product designers and engineers find the fastest and most p...

Amsterdam Dance Event

Amsterdam Dance Event is the world's biggest club festival and Europe's leading electronic music conference which welcomes more than 400,000 people ev...


“Choosing Amsterdam as the location for our third overseas branch was a no-brainer for us,” says Hazelle Klønhammer of Anomaly.

Denham the Jeanmaker

“This is the real denim capital of the world,” says Jason Denham. “Amsterdam is the personification of everything jeans represent.”

Guerrilla Games

“Amsterdam has a really independent mind-set – it’s a place where for centuries people haven’t been scared to innovate.”

Kingpins Show

According to the Kingpins Show's founder, Andrew Olah, “Amsterdam has taken over the heartbeat of the EU jeans business with so many brands and the c...

Pitch perfect

Over the last decade, Amsterdam’s advertising scene has bloomed dramatically, and the city now sits alongside (and often above) the world’s traditiona...

Adland in Amsterdam

“The city's inclusive spirit is a magnet for international talent looking for inspiration” – why Amsterdam is the perfect place for cooperation.

Amsterdam Worldwide

“Our location in the Amsterdam Metropolitan Area is one of our most valuable assets,” says Brian Elliott of Amsterdam Worldwide.


Lisa Trapman of recruitment specialist Aquent has seen the demand for creative and digital talent soar as Amsterdam emerges as a European tech hub.


Language skills and an international mindset are among Amsterdam’s advantages, says Johan Lofstrom of Chartboost.

Denim City

As the birthplace of denim innovators and the European hub of internationally established brands: Amsterdam is Denim City's Headquarters.

DUS Architects

DUS Architects are revolutionising city building, using the creative freedom and relaxed legislature of Amsterdam as inspiration and springboard.


“Everyone who’s anyone in dance comes to Amsterdam to be inspired and to experiment with new musical forms,” says Roy Avni of Electronation.

Electronic Arts

“It’s good to have a network of people you know and who can help,” says Dirk Scholing of EA about the company’s move to Amsterdam.


“Amsterdam is part of our DNA,” says Olivier Klønhammer, managing director of the post-production house Glassworks.


“Working in Amsterdam, we like being here; it’s a cultural fit, and we have been able to attract a lot of really good talent because of the people who...


Emilie Tabor and Maddie Raedts founded Amsterdam-based agency IMA in 2010. They've quickly grown the company into the largest influencer marketing age...


Music agency MassiveMusic connects brands with talented artists. Read the interview with the strategy director, Joep Beving.


After starting out in a Hilversum basement in 2001, MediaMonks is now the world's leading creative production company. CEO Victor Knaap reveals the se...

Perfect World

Perfect World's general manager, Kay Gruenwoldt, explains the appeal of setting up a European headquarters in Amsterdam.

Philips Lighting

“There is a really good climate for creative innovation in Amsterdam. Design and technology come together here,” says Rogier van der Heide, Chief Desi...

RAU Architects

According to RAU's founder, Thomas Rau, "in the Netherlands, it's more accepted that the built environment must be in harmony with the natural surroun...


‘In the end, we want to be in the inner city, because of the energy. In our creative company, we need this,’ says Rituals founder and CEO Raymond Cloo...

The Kraanspoor

Find out why office building the Kraanspoor became the first European real estate project to be awarded the Green Award by the MIPIM real estate fair....


TOMS Managing Director Martin Johnston explains why Amsterdam is the perfect location for the fashion company.


Design company Moooi's founders, Marcel Wanders and Casper Vissers, describe why their business' success could only have happened in Amsterdam.

The Media Nanny

The Media Nanny is one of the entertainment world's most trusted PR agencies, representing a huge range of global artists, labels, festivals and brand...

The M-ODE Foundation

Amsterdam's The M-ODE Foundation is on a mission to change the world, and help people reassess the value that they see in the clothes that they wear. ...
Get in touch

Related items

Brexit Information Point

Following the United Kingdom's referendum on membership of the European Union, held in June 2016, the so-called Brexit decision has raised fresh quest...