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Creative industry in Amsterdam

Around 200,000 people work in the creative industries in the Amsterdam Area. Their efforts are seen in the clothes we wear, the games we play and the ad campaigns we can’t forget, and have helped the region develop an international reputation for creative excellence. 


  • Hosts a community of over 300 international creative companies

  • The third-largest exporter of TV formats in the world
  • Equipped with Europe's fastest broadband speeds
  • Home to world-famous fashion designers, top design schools and iconic brands
  • The location of Europe's 3rd-largest gaming market
  • Has a skilled, experienced and multilingual creative workforce

Amsterdam: a springboard for creative ideas

Innovation and creativity have long been part of what makes Amsterdam special. Leading advertising companies are present in the city, including 180 Kingsday, Wieden + Kennedy and 72andSunny, and campaigns for brands like Heineken and Nike are born here. The gaming industry is led by EA and Guerrilla, opportunities in music and app development abound, and the region’s media and broadcasting sector employs more than 15,000 people.

 The Amsterdam Area also has a collaborative spirit that makes it easy to partner up and bring dreams to life. Whether you need a composer to write a theme for a TV programme, a graphic designer to create a smart logo or a programmer for an app, you’ll find someone here who’s up to the task. New generations of talent are studying at local institutes of higher learning, which offer more than 30 programmes geared toward the creative industries.

Sustainable fashion is also making a mark and Amsterdam is home to more than 100 fashion houses, many of which strive to reuse, recycle and upcycle existing materials. The city has the world’s first museum dedicated to innovations in sustainable fashion, Fashion for Good, which has a shop stocked with eco-friendly pieces. Over at the Amsterdam Fashion Institute, the next generation of designers are steering their industry in a responsible new direction, turning away from the waste and pollution caused by fast fashion, and changing the way we’ll dress for years to come.

Creativity is just like bicycles and canals – an intrinsic part of Amsterdam. Industries fuelled by imagination and passion will find everything needed to succeed here, whether it’s reliable broadband or stunning views that spur big ideas.

 

 

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Testimonials and insights

180 Kingsday

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Anomaly

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Denham the Jeanmaker

“This is the real denim capital of the world,” says Jason Denham. “Amsterdam is the personification of everything jeans represent.”

Guerrilla Games

“Amsterdam has a really independent mind-set – it’s a place where for centuries people haven’t been scared to innovate.”

Kingpins Show

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“Our location in the Amsterdam Metropolitan Area is one of our most valuable assets,” says Brian Elliott of Amsterdam Worldwide.

Aquent

Lisa Trapman of recruitment specialist Aquent has seen the demand for creative and digital talent soar as Amsterdam emerges as a European tech hub.

Chartboost

Language skills and an international mindset are among Amsterdam’s advantages, says Johan Lofstrom of Chartboost.

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DUS Architects

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Electronation

“Everyone who’s anyone in dance comes to Amsterdam to be inspired and to experiment with new musical forms,” says Roy Avni of Electronation.

Electronic Arts

“It’s good to have a network of people you know and who can help,” says Dirk Scholing of EA about the company’s move to Amsterdam.

Glassworks

“Amsterdam is part of our DNA,” says Olivier Klønhammer, managing director of the post-production house Glassworks.

Huddle

“Working in Amsterdam, we like being here; it’s a cultural fit, and we have been able to attract a lot of really good talent because of the people who...

IMA

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MediaMonks

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Perfect World

Perfect World's general manager, Kay Gruenwoldt, explains the appeal of setting up a European headquarters in Amsterdam.

Philips Lighting

“There is a really good climate for creative innovation in Amsterdam. Design and technology come together here,” says Rogier van der Heide, Chief Desi...

RAU Architects

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Rituals

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The Kraanspoor

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TOMS

TOMS Managing Director Martin Johnston explains why Amsterdam is the perfect location for the fashion company.

Moooi

Design company Moooi's founders, Marcel Wanders and Casper Vissers, describe why their business' success could only have happened in Amsterdam.

The Media Nanny

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The M-ODE Foundation

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