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Next Now: A Community Built for Growth Entrepreneurs in Amsterdam Zuidoost

Updated 2 March 2026 at 11:13
At the Johan Cruijff ArenA, Next Now brings together entrepreneurs and changemakers who are building the future of Amsterdam Zuidoost. Entrepreneurs play a key role in the local economy of Amsterdam Zuidoost. At the same time, scaling up and staying financially healthy is not a given. Next Now offers a program centered on inspiration, knowledge sharing, and meaningful connections.

During the first edition, hosted by moderator Kimberly Willems, the conversation focused on entrepreneurship on an international level. In his keynote, Mattias Scheek of Mayht, who sold his revolutionary loudspeaker technology to Sonos for 100 million dollars, took the audience through his entrepreneurial journey.

What started as a fascination with their father’s subwoofers, grew into a mission for Scheek and his brother: to develop sound the way no one had ever done before. Their pursuit became perfection: the best possible sound, regardless of the time and energy required. No fewer than 7,500 prototypes preceded the unique technology that ultimately brought the brothers success.

His message: “There are plenty of examples of people doing something that has never been done before. If they can do it, so can we. Surround yourself with people who believe in it.”

Serial entrepreneur Ron Simpson and scaling specialist Mercedes de Miranda shared their insights on marketing, strategy, branding, and scaling businesses, with personal growth as the foundation for sustainable success.

Networking and Inspiration

In addition to workshop sessions, Next Now creates space for networking with like-minded professionals, entrepreneurs, and potential partners. Themes such as growth, inclusion, and economic development are central, with special attention to the opportunities in Amsterdam Zuidoost.

The next NEXT NOW event is in the making, more on that soon. Looking to continue building your business today? Below, we highlight a selection of support opportunities that can help you take your next step:

● Networks and support opportunities for impact entrepreneurs

● Knowledge and access to growth opportunities for female entrepreneurs

● Support programs in Zuidoost

Next Now is a collaboration between ProspectEleven, Added Colour, Canvas Black, and the Municipality of Amsterdam, with support from Rabobank and the Johan Cruijff ArenA.