Our ambition is to contribute to the sustainable development of the Amsterdam Metropolitan Area as a prosperous, innovative and sustainable region. We do so by focusing on companies, talents and conferences that offer the most added value for the region. With their solutions, they can contribute to addressing our societal challenges in sectors we focus on: Health/Life Sciences & Health, Circular Fashion, Food, Sustainable Mobility, Sustainable Construction and Energy Transition. All supported by a focus on Tech and Artificial Intelligence.
The location where companies locate is largely determined by the reputation of an area. This applies to both large and smaller companies, conferences and talent. To this end, we are working with the City of Amsterdam (AIB) to further build on our reputation as a progressive region where you can make an impact. We are structurally building our reputation with the stories, images and videos on iamsterdam.com and the dedicated business-oriented media channels. We highlight the companies that were founded here and are image-defining for the Amsterdam Metropolitan Area and companies that are deliberately establishing themselves here from a variety of directions.
Meetings and conventions
Business meetings and conferences are also important for the Amsterdam Metropolitan Area. By structurally working on our reputation, we attract congresses and meetings that add value to the city and region. Not only economically, but especially through the exchange of knowledge. Our ambition is to position Amsterdam as a sustainable and innovative convention city in order to contribute to the development, innovation and sustainability of Amsterdam. To achieve this, the Amsterdam Convention Bureau focuses on non-corporate conventions that are best suited in terms of content and offer the most added value for the city. We focus on the sectors: Life Sciences & Health (LSH), Tech with a focus on artificial intelligence (AI), sustainability, FinTech and creativity.
Together with our meeting industry partners and Municipality of Amsterdam, we approach and welcome congresses of value to the metropolis. We present the Metropolis Amsterdam as a congress destination with relevant content and stories on our online channels and at trade shows. We guide interested parties through the diverse offerings, connect them with the right parties and support partners in so-called bid procedures (to attract business meetings and congresses).