New Optimist

Sustainable fashion handmade in Amsterdam All sweaters, t-shirts and pants are cut and sewn by the New Optimist team in the atelier of the Amsterdam store. Pop in anytime to see how your clothes are made and explore timeless items from durable fabrics, such as recycled cotton. The brand releases small, limited-edition batches of new styles every two weeks in-store and online, so make sure you don't miss out.