Colourful Goodies

Image from Colourful Goodies

The first store in Europe with dolls in all colours. Every child should have a doll that they can identify with. At Colourful Goodies they sell dolls in all colours and with different hairstyles, headscarves, vitiligo, albinism or Down syndrome. It is a store that promotes the idea that diversity is beautiful. The physical store in Amsterdam Noord has been closed since January 2025, but you can still order online!

Colourful Goodies

Location

Colourful Goodies, Amsterdam

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This is what diversity and inclusion looks like

The store Colourful Goodies is there for everyone. For when you want to give something as a gift yourself, or you are looking for something nice for your Moroccan neighbor who has just given birth. In this store they have dolls with albinism, with a guide dog or with a cleft lip.

From physical shop to online sale

In this way they give everyone a stage, because as a child nothing is more important than that you recognize yourself in the things you want to play with. Want to know more about Colourful Goodies or buy an article, visit the website for all information.