Amsterdam brands

Amsterdam's famous spirit of commerce lives on today in a multitude of ways - not least in the city's impressive portfolio of home-grown brands. Discover the stories behind some of the city's most famous and innovative products, all of which you can find at the I amsterdam Store at Central Station.

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AFC Ajax was founded in 1900 and is historically one of the most successful clubs in the world. It is also one of just five clubs that have earned the...

Amstel beer

Amstel beer is pure Amsterdam. In years gone by it was consumed mainly here in the capital.


In 1575 the Bols family opened 'Het Loosje', a small distillery on the Rozengracht in Amsterdam. But it was the founder's grandson, Lucas Bols (born i...


Brandmeester’s has specialised in the small-scale roasting of premium in-house-prepared coffee blends since 1994. And what you taste is coffee with ch...

Brandt & Levie

Geert van Wersch, Jiri Brandt and Samuel Levie are pioneers of the craft revolution in Amsterdam. With backgrounds in catering, they learnt the age-ol...


From the original Bugaboo Cameleon³ to the urban Bugaboo Bee, Amsterdam-based Bugaboo is known for its iconic pushchairs, which bring together functio...


With an average consumption of almost 15 kilos per head of the population, it is not without reason that Dutch people are called ‘cheese heads’.

de Bijenkorf

An absolute must for shopping lovers! Once established as a small haberdashery on the Nieuwendijk by Simon Philip Goudsmit, De Bijenkorf has grown int...


Droog has been pioneering new directions for design since the early nineties, redefining international notions of luxury in design. Not so much less i...


Thanks to FEBO, the expression ‘Grab a quick croquette’ ('Even een kroketje trekken' in Dutch) has become a phenomenon.