Dutch Masters Playmobil

Playmobil can be found in the toyboxes (and on the floor) of nearly every children’s room. These little figurines spark creativity and let imaginations run wild — even when depicting the everyday scenes of supermarkets, airports and now, thanks to a partnership with the Rijksmuseum, the Dutch Masters. Two exclusive sets have been released: Rembrandt’s The Night Watch, which comes with two figurines depicting central figures of the famous painting, and Vermeer’s The Milkmaid, complete with a table filled with baked goods.

Playmobil ‘The Milkmaid’ and ‘The Nightwatch’, €5.95 each, I amsterdam Store

Playmobil melkmeisje

Upcycled notebook

Introducing the most sustainable stationery we’ve ever seen. These durable notebooks have a cover crafted from melted plastic shopping bags, a rubber fastening made from a recycled bicycle tire and pages repurposed from paper envelopes. The notebooks are an innovative concept designed for sparking creative ideas of your own. 
Upcycled notebook, €19.95, I amsterdam Store

Artis de Partis sock puppet

Everyone needs a friend, but there’s no better comfort than a soft, cuddly sock puppet that just listens – just like Artis de Partis. Now the much beloved mascot of the famous Artis Amsterdam Royal Zoo, the original Artis de Partis was discovered in the Lost and Found but never claimed. So the zoo adopted the little guy afterwards to give him a permanent home. Since then, the zoo has created thousands of identical friends for children around the world to cuddle, cherish and show off.

Artis de Partis puppet, €19.95, I amsterdam Store

Artis de Partis


Let the kids play ball whenever and wherever with the Foooty, a foldable, flexible ball made for impromptu games. Dreamt up by the Amsterdam-based concept agency Apollo 11, Foooties are sold in packs of numerous small plastic parts that easily interlock to create a football – or rugby ball, frisbee, juggling balls and more. The possibilities with a Foooty are only as limited as a kid’s imagination. 

Foooty, €12.95, I amsterdam Store

Crea8 puzzle

Kids can put together their own little row of colourful canal houses with the Cre8 Canals Puzzle, featuring plexiglass canal houses in all colours of the rainbow and a sturdy birch plywood base. The puzzles are laser-cut in-house by the Amsterdam-based shop and social venture Cre8, which helps underprivileged youth in Amsterdam learn, work and grow.

Cre8 puzzle, €18, I amsterdam Store

Cre8 puzzle

Find these gifts at the I amsterdam Store at Central Station.