#You and I amsterdam

When you arrive at Schiphol airport, be on the lookout for the I amsterdam motto, which is hard to miss at more than two metres tall and 23.5 metres wide. The huge set of letters has become a city icon and a much sought-after photo opportunity.

Prior to 3 December 2018, there was also a set of letters at Museumplein, which was very popular with visitors. These letters were removed at the request of the City of Amsterdam because they were drawing too big of a crowd to an already limited space. Before settling in Museumplein, the letters toured the country and now they are once again travelling Amsterdam and the surrounding region, putting lesser-known neighbourhoods, activities and attractions in the spotlight.

Where can I see the letters?

The set that has been touring the city will continue to make appearances at various events, festivals and celebrations.

Right now there are four locations to spot I amsterdam:

  • The first is in Amsterdam Zuidoost at metrostation Ganzenhoef. It will be there until July 26 2019. It's easy to reach this spot by taking metro 53. In the area you can find nice parks for on the better summer days. In the weekends of July Kwaku Festival takes place in this area and the World of Food (foodcourt) is highly recommended.
  • The second set is in Amsterdam Noord (North) at the Van der Pekplein. Easy to get there with the free ferry (3-minute) from Amsterdam Central Station. It's best to go to this location on Wednesday, Friday and Saturday, as on these days the street hosts a market and the shops are opened. The sign will be on this location until September 11 2019.
  • A permanent set is at Schiphol Airport. Snap your I amsterdam selfie right when you arrive! Outside Arrivals 1. 
  • By the Sloterplas lake in West, but because this set was designed as an outdoor free-running and parkour track, some of the letters are upright and others lie flat, making it hard to get that Instagram-perfect picture.

Share your best pics!

Share your best picture of the I amsterdam letters with other Amsterdam fans on our I amsterdam Facebook group. Or tag your photos with #iamsterdam to be featured on our Instagram feed!