#You and I amsterdam

When you arrive at Schiphol airport, be on the lookout for the I amsterdam motto, which is hard to miss at more than two metres tall and 23.5 metres wide. The huge set of letters has become a city icon and a much sought-after photo opportunity.

Prior to 3 December 2018, there was also a set of letters at Museumplein, which was very popular with visitors. These letters were removed at the request of the City of Amsterdam because they were drawing too big of a crowd to an already limited space. Before settling in Museumplein, the letters toured the country and now they are once again travelling Amsterdam and the surrounding region, putting lesser-known neighbourhoods, activities and attractions in the spotlight.

Where can I see the letters?

  • At Schiphol airport. Snap your I amsterdam selfie right when you arrive!
  • By the Sloterplas lake in West, but because this set was designed as an outdoor free-running and parkour track, some of the letters are upright and others lie flat, making it hard to get that Instagram-perfect picture.
  • The set that has been touring the city will continue to make appearances at various events, festivals and celebrations. If you want to see the letters as they travel in and around Amsterdam, check back here to see where they’ll be popping up next.

Share your best pics!
Share your best picture of the I amsterdam letters with other Amsterdam fans on our I amsterdam Facebook group. Or tag your photos with #iamsterdam to be featured on our Instagram feed!