#You and I amsterdam

When you arrive at Schiphol airport, be on the lookout for the I amsterdam motto, which is hard to miss at more than two metres tall and 23.5 metres wide. The huge set of letters has become a city icon and a much sought-after photo opportunity.

Prior to 3 December 2018, there was also a set of letters at Museumplein, which was very popular with visitors. These letters were removed at the request of the City of Amsterdam because they were drawing too big of a crowd to an already limited space. Before settling in Museumplein, the letters toured the country and now they are once again travelling Amsterdam and the surrounding region, putting lesser-known neighbourhoods, activities and attractions in the spotlight.

Where can I see the letters?

  • At Schiphol airport. Snap your I amsterdam selfie right when you arrive!
  • By the Sloterplas lake in West, but because this set was designed as an outdoor free-running and parkour track, some of the letters are upright and others lie flat, making it hard to get that Instagram-perfect picture.
  • The set that has been touring the city will continue to make appearances at various events, festivals and celebrations. 

Share your best pics!

Share your best picture of the I amsterdam letters with other Amsterdam fans on our I amsterdam Facebook group. Or tag your photos with #iamsterdam to be featured on our Instagram feed!