Experience Amsterdam from the inside

Grab the latest copy of I amsterdam City Guide (formerly known as I amsterdam Magazine) for background information on the city’s best sights and events, plus excellent suggestions for discovering lesser-known spots. Written by people who know and love the city, it will lead you through everything Amsterdam has to offer day-by-day, pointing out places that we cherish and that we wouldn’t want you to miss out on.

I amsterdam City Guide also contains hand-picked agenda listings for music, theatre, clubbing, exhibitions, LGBTQ+, festivals and family activities, as well as in-depth features on trends, city neighbourhoods and more. 

What to expect?

Cool tips, hip design and an insightful read that will guide you through Amsterdam and into the wider Amsterdam Area. There are 70,000 copies of each issue, published in a traditional full-colour magazine format (205 x 270 mm).

Take a look!

Flip through the digital edition of the latest issue:

I amsterdam City Guide

Where to grab your copy?

You can purchase a copy of I amsterdam City Guide at the official I amsterdam Store for €4.95. It's also available free of charge to guests at many of the city’s hotels. In addition, anyone purchasing the I amsterdam City Card will receive a copy for free. For visitors out in the city, check local newsagents, with popular retail spots including:

  • Athenaeum Nieuwscentrum - Spui
  • Waterstones Amsterdam - Spui
  • The American Book Center - Spui
  • The Read Shop - Marie Heinekenplein
  • Buchhandlung Walther König - Stedelijk Museum shop
  • Boekhandel Zwart op Wit -Utrechtsestraat

Questions about your subscription

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Help distribute

If you would like to order the magazine in bulk to distribute at your hotel, shop, café or event, please email partner@iamsterdam.com for more information, including special discounted rates.