Five years ago, the Rika brand was started by Swedish stylist Ulrika who is a resident of Amsterdam. Her famous Rika star bag is sold world-wide to celebrities such as Madonna and Helena Christensen. In De 9 Straatjes (The 9 Streets) there is a genuine Rika Boutique. In this tiny shop there are, of course, star bags for sale – but there is more (and also by other designers) such as vintage-inspired T-shirts with graffiti and crocheted dresses from unusual sources all of which have been hunted down by Ulrika herself.