A fresh look at the broadcasting industry 

IBC 2022 showcase stageFrom September 9-12, IBC 2022 set the stage for over 1,000 exhibitors and 250+ world-class speakers to showcase groundbreaking technological innovations and share industry developments across the content world. Gathering 37,000+ attendees from 170 countries, IBC 2022 was characterised by packed conference centre halls, theatres with standing room only, busy meeting schedules and buzzing networking events. Proving altogether, that for events returning onsite, there is strength in being together.

With a packed agenda across three key perspectives from ‘shifting business models’ to ‘transformative technology’, and ‘people making waves in our industry’, IBC 2022 also spotlighted a series of organisations and initiatives working towards a more inclusive, accessible and sustainable industry as part of its new CHANGEMAKERS programme.

A whole city teaming up for IBC 2022 

IBC 2022 exhibition floorAfter a two-year hiatus, IBC 2022 drew city-wide support including the Amsterdam Convention Bureau who arranged 100+ MUPI digital marketing screens to promote the event around the city and organised digital promotion across central metro stations and Amsterdam Airport Schiphol to welcome delegates and exhibitors to the city.

During the 4-day trade fair, the convention bureau also coordinated onsite assistance providing attendees with area guides, city maps and expert advice on the best restaurants and cultural attractions to visit during their stay.

According to figures sourced by the RAI Amsterdam convention centre, the trade show generated significant impact for the city’s hospitality sector with every €1 spent at the exhibition, €7 was spent across Amsterdam’s hotels, restaurants, bars, museums, shops and other conference visitor-related services.

Excellent connectivity and creative energy 

IBC 2022 Boasting a powerful digital infrastructure, convenient international accessibility and a community of over 250,000 tech professionals and 300+ international creative companies, Amsterdam forms a well-connected hub for conventions in the creative industries to carry through successful events and unlock new business opportunities.

Created ‘by the industry, for the industry’, IBC 2022 was able to realise a long-awaited return to live experiences enabling attendees to once again engage in business face-to-face. As IBC’s chief executive officer Michael Crimp added: “We have seen huge advances in our industry since we were last at the RAI, and the enthusiasm we have seen for the return of IBC makes clear that there is no substitute for in-person business engagement on the scale that we can deliver live in Amsterdam.”

Read about other creative events supported by the Amsterdam Convention Bureau, or see how the convention bureau can help you plan your next event in the city.