AI can make content faster, but a lot of it ends up sounding the same. This morning session is about using AI to speed up research, concepts, copy and campaign planning while keeping your own creative direction and brand voice. You build a small campaign and a production workflow you can repeat, and you learn how to spot and avoid generic AI content.
This is the same two hours as the evening edition, earlier in the day.
Who it is for: marketers, communication professionals, copywriters, social media professionals, designers and content creators.
Bring your laptop, a campaign or topic you are actually working on, and a few examples of content in the voice you want to keep.
Monday 9 November, 09:30 to 11:30, Keizersgracht 316, Amsterdam. Free, registration through the event page.
Part of Prosus x Equals AI Nights, a series of practical sessions for women who want to shape how AI changes their work rather than wait to see what happens. Research from the International Labour Organization shows women’s jobs are more exposed to AI than men’s. Each session focuses on one field, and everyone leaves with a workflow they can use the next working day.
