
Facing redundancy in the Netherlands
28 January 2025

Amsterdam’s circular strategy involves a shift to a regenerative system, keeping resources in use, minimising waste and restoring natural systems. It’s not just an environmental initiative – it creates jobs and boosts the local economy. Circular jobs make up 11% of employment in the Amsterdam Area, and the city is widely seen as a global leader in sustainable innovation.
Cities consume around 75% of the world’s natural resources and produce nearly half of global carbon emissions. Amsterdam’s circular economy model minimises the use of raw materials, designs out waste, keeps materials in use for longer and regenerates natural systems. Progress is tracked through a dedicated Circular Economy Monitor and supported by partners such as the AMS Institute, who help test and scale circular solutions through research and pilot projects.
The focus of Amsterdam’s circular strategy is on three key sectors:
Those sectors have been identified as having the most potential for impact. In practice, this means prioritising making the use of recycled or bio-based materials in new buildings mandatory, strengthening local food systems, reducing overconsumption and promoting second-hand markets and repair solutions.
Key players in Amsterdam’s circular fashion ecosystem include innovative companies such as Bright.Fiber, which pioneers sustainable textiles and recycling, LENA, which offers fashion rentals, and the United Repair Centre, which pairs garment repair with social impact.
In other industries, Droppie tackles waste in furniture and leather, while Pretty Plastic transforms household plastics into durable, design-led building materials. Meanwhile, food waste initiatives like Grow It Away and The Waste Transformers work to cut landfill emissions and promote local, circular food solutions.
The Amsterdam Area is a leader in circular building policy and practice, and there’s a huge variety of roles available in the sector. In-demand skills and expertise include:
International professionals can access career opportunities in the field through several platforms:
Amsterdam’s universities dedicate significant research and education to the circular transition. The Vrije Universiteit runs a research project called Accelerating the Circular Transition (ACT!), which aims to systemically accelerate the fair transition to a circular society. The Amsterdam University of Applied Sciences has a Circular Design and Business research group. The University of Amsterdam (UvA) regularly organises open courses and summer schools in the field. And the AMS Institute’s CircuLaw platform helps policymakers develop circular regulations and leverage available legal instruments.
The fact that the Amsterdam Area is regarded a global leader in circular practices and sustainable innovation means it’s a popular destination for international talent with an innovative mindset, and talent working in the field will find a thriving, active community. More generally, the region offers a collaborative, international working culture, pioneering organisations and a famously great work-life balance.