I amsterdam approved label

What is the I amsterdam approved label?

Amsterdam continues to rank among Europe's top meeting destinations – and for good reason. The city offers seamless international access, efficient public transport, a vibrant cultural scene and historic charm. As its reputation grows, so too must its ability to host large-scale congresses in a responsible and sustainable way.

The I amsterdam approved label supports this goal by guaranteeing both availability and value. For large congresses (10,000+ delegates), it secures up to 14,000 hotel rooms (approximately 40–60% of Amsterdam’s inventory) without the need for prior availability checks. That means faster bids, fair market prices, and peace of mind for organisers and participants alike.

How does the I amsterdam approved label work?

The label is backed by an extensive partnership between Amsterdam’s hotel sector, RAI Hotel Services, Unique Venues of Amsterdam, and amsterdam&partners. Through this collaboration:

• 14,000 rooms in 3-, 4-, and 5-star hotels are secured at competitive rates.
• Hotels participating in the programme are regularly rated and re-contracted to ensure consistent quality.
• The label offers a transparent, trustworthy option for large-scale event accommodation.

By choosing I amsterdam approved, congress organisers benefit from quality assurance, fair pricing, and a united city-wide commitment to excellence.

Complimentary access to Unique Venues of Amsterdam

As part of the I amsterdam approved label, you can also choose to host your welcome reception, drinks, or dinner at a complimentary venue - courtesy of Unique Venues of Amsterdam and based on availability.

This network includes 36 iconic event spaces, all located in the heart of the city. From historic landmarks to architectural marvels, you’re guaranteed a setting that is anything but ordinary. 

You can, for example, organise reception drinks at the historic Het Scheepvaartmuseum, the National Maritime Museum with stunning waterfront views, or a gala dinner at the vibrant Capital C, a creative hub housed in a former diamond exchange. With such a diverse selection of venues, you’re sure to find the perfect backdrop to make your event unforgettable.

Find the perfect I amsterdam approved hotel for your next conference or meeting.