In thirty years of ADE, almost every part of running a festival has gone digital: tickets, payments, marketing, apps, crowd flows. Yet that information usually sits scattered across separate systems and suppliers. Organisers have plenty of data, and rarely one up to date picture of the whole.
Amplify, the Dutch operating system for live events, brings those streams together, with the organiser remaining the owner of its own data. Each Insider takes the next step on that road: Centralise in 2023, Integrate in 2024, Automate in 2025, and this year Simulate. Think staffing when the weather turns, crowd flow when a headliner finishes, or which ticket campaign will actually sell.
The work is proven in the field. Boomtown Unboxed, a personal AI aftermovie for almost 77,000 visitors, won Tech Innovation of the Year at the UK Festival Awards and a Webby in 2026. Results of its second generation will be shared for the first time during ADE. Not a product presentation.
The afternoon is for festival organisers, promoters, venues, brands, sponsors, marketers and event tech teams.
The full international line up follows soon.
Boom Chicago, Rozengracht 117, Amsterdam. Doors 14:30, programme 15:00 to 17:00. Held in English.
