
Source.ag named Startup of the Year 2024 in AgTech Breakthrough Awards
Amsterdam’s
Source.ag, a leading innovator in AI solutions for vegetable growers, has been awarded the title of "Startup of the Year 2024" by the AgTech Breakthrough Awards. The award, which recognises the most groundbreaking agricultural and food technology companies globally, highlights Source.ag's significant impact on the industry and its commitment to advancing sustainable agriculture.
Founded in 2020 and headquartered in Amsterdam, Source.ag has quickly risen to prominence by developing cutting-edge AI technologies that empower growers worldwide to produce fresh vegetables more efficiently and sustainably. The company’s unique approach combines plant science with advanced data analytics, allowing growers to simulate plant behaviour and optimise cultivation strategies based on millions of data points, including climate, biology, and resource availability.
Being at the forefront of providing innovative technology that empowers growers worldwide to democratise access to fresh vegetables, we are honoured to be recognised in the AgTech Breakthrough Awards. Our esteemed team of plant and data scientists is committed to ensuring our solutions bring maximum value for growers globally
Rien Kamman, Co-Founder and CEO of Source.ag
Agritech growing in Amsterdam

This latest recognition by AgTech Breakthrough solidifies Source.ag's position as a leader in the global AgTech landscape and underscores Amsterdam’s growing influence in the field of sustainable technology. As the company continues to expand its reach, it remains focused on its mission to feed the world through innovative, AI-driven solutions that make fresh produce more accessible and agriculture more resilient to climate challenges.
Amsterdam’s strong tradition of innovation and sustainability makes it an ideal setting for Source.ag's mission to revolutionise agriculture. The city's reputation as a global leader in AgTech highlights its growing influence in sustainable technology. Alongside other local companies like Growy and Rockstart, Amsterdam is working towards a climate-resilient, resource-efficient agricultural future.