Amsterdam's Meetings Industry has embraced digital channels to organise impactful events, conferences and meetings that reach, engage and convert target groups at scale. With the return of many in-person conferences and gatherings, hybrid solutions continue to make events accessible to attendees across the world by combining live and virtual experiences to meet the changes in our industry. 

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Amsterdam is ready for your next hybrid event

Amsterdam is ready to host your hybrid event in keeping with the latest COVID-19 guidelines. Choosing Amsterdam as your event location means you can rely on the city’s core qualities in creativity, openness and collaboration. Amsterdam is also a leader in innovation and applying the possibilities of new technology. 

Here are three reasons to choose Amsterdam:

1. Digital connectivity

Amsterdam's digital connectivity is one of the strongest in the world. The city is home to the world’s second-largest internet exchange and ranks as one of the top cities in the world when it comes to internet speed and reliability, according to the 2021 Smart City Index

2. Innovative digital solutions

The digital expertise and innovative spirit Amsterdam is known for is also reflected in its MICE industry. As soon as business models were threatened and planned events were in danger of being cancelled, meeting venues started to come up with innovative, safer solutions for events. 

Beurs van Berlage Amsterdam hybrid meetingFor example, Capital C launched a virtual studio and hosted more than 70 online streams and hybrid events for companies such as Samsung, Salesforce and Amsterdam Open Air. The Cultural Business Day at Amerpodia became a hybrid event with 30 live guests and a large virtual audience. The M&E experience turned hybrid and was built around the latest trends and developments within the Meetings & Events industry. And NXTMICE became the Netherlands’ very first metre-and-a-half hybrid convention about the future of the MICE sector. Get inspired by more of our events during 2020.

3. Embracing new technology

Amsterdam is a thriving tech hub with more than 2,200 tech companies and 450 global and European headquarters of multinationals located in the city. That means embracing new technology and pioneering digital solutions to overcome any challenge is second nature to the city and its event industry.

The Stage Is Yours hybrid meeting set-up in Amsterdam RAI conference centreA great example of applying new technology is The Stage is Yours, a hall at RAI Amsterdam, Amsterdam’s largest venue. Designed to mitigate risks of COVID-19, the hall offers space for 800 conference participants, 1,175 visitors in (duo) theatre set-ups, or 300 people at round dinner tables. When entering the building, guests can immediately see - on a screen - whether they are keeping enough distance. With the help of artificial intelligence, the cameras project red, yellow and green circles on the heads of visitors to alert them as to whether they are keeping enough distance from others. 

The Stage is Yours was developed for live meetings and conferences, but is also well-suited for hybrid events. On top of that, RAI Amsterdam offers excellent in-house studio facilities and services to help you host an engaging and interactive hybrid meeting. 

How can Amsterdam Convention Bureau help you organise your hybrid event? 

ACB works closely with venues, hotels, restaurants, local transport and cultural institutions. We are up-to-date with the latest possibilities and developments in the city to help guide you through questions like which venues offer studio facilities, what group sizes are allowed at each venue, or the latest updates regarding transport and attractions. What's more, we are experts on all things Amsterdam. Contact our team to help you find the right locations in Amsterdam for your event or answer any questions about hosting hybrid meetings.