The market for independent talent has never been bigger. And it's never been more crowded.
Whether you're a fractional exec, a solo consultant, or running a small agency, you've felt it: the pressure to compete on price against global talent pools, the awkward conversation about day rates, the creeping sense that clients see you as interchangeable. And now AI is pouring jet fuel on a model that was already broken.
Here's the thing. The independents who are thriving right now aren't the cheapest. They're the ones who know to position & price around the value they deliver.
On April 22nd, the Marketing Breakfast Club Amsterdam is hosting a fireside chat with Judson Rollins, pricing strategist and author of "Sell Destinations, Not Journeys", hosted by Adir Ron - a Fractional CMO and the Founder of "Dr. Growth".
During his career, Judson has helped experienced self-employed professionals scale their businesses via intelligent pricing and labor leverage.
In an intimate setting at the Broker's Bar at Meet Berlage, Amsterdam's former stock exchange turned stunning hidden venue, we'll dig into:
- Why pricing goes wrong long before the proposal, and how positioning is the real fix
- How to shift from selling your time to selling outcomes your clients care about
- What changes in your client relationships when you stop billing by the hour
- How to have the awkward conversation with existing clients, to make the switch
Expect a focused fireside chat followed by an open Q&A where you can bring your own pricing dilemmas, positioning challenges, and real-world scenarios.
