Major fashion brands collaborate with Amsterdam sustainable denim

Regular Amsterdam denim trade fair Kingpins is set to release its first ‘Most Sustainable Garment’ collection, designed to showcase new sustainable innovations, developments, and practices from their exhibitors. Using a range of highly sustainable fabrics to produce these garments, Kingpins is partnering with global fashion conglomerate PVH Europe. Besides further contributing to Amsterdam’s thriving sustainable fashion sector, this is another example of the city’s innovative collaborations between major brands and sustainable fashion pioneers.

Amsterdam’s premier denim trade fair chooses global conglomerate for its flagship sustainable collection

Kingpins is a denim trade fair originating in 2004 in New York. Alongside regular shows in Hong Kong and China, the Amsterdam show (its largest) takes place on 19 and 20 October at Sugarcity. The event will launch Kingpins new ‘Most Sustainable Garment’ collection, an extension of its Most Sustainable Products (MSP) initiative from 2019.

The range will be designed by industry consultant Piero Turk and feature fabrics selected from global leaders in sustainable materials.

Producing the garments themselves in their Amsterdam atelier will be PVH Europe, the European headquarters of the global fashion conglomerate behind major brands Tommy Hilfiger and Calvin Klein. With the aim of running at each subsequent Kingpins event, the collection aims to lead by example on the global fashion stage, as a guide for buyers and brands searching for valuable, reliable information regarding sustainable products.

Amsterdam fashion innovators on the world stage

It’s no coincidence that both fashion collaborators have come together in Amsterdam. Though key Dutch labels and brands have long seen international success, Amsterdam’s annual Fashion Week is also now gaining increasing global recognition. With a recent feature in Vogue recapping the 2022 edition as a sign of greatness to come, the city looks set to become even more visible on the world stage as a hub for pioneering sustainability and innovation. From streetwear to couture, Amsterdam Fashion Week is increasingly showcasing the city’s local and international fashion rebels and champions of sustainability, such as this year’s debut of luxury upcycling label, 1/Off Paris.

Sustainability woven into Amsterdam fashion

The partnership between PVH and Kingpins is also by no means the first between major fashion labels and sustainability initiatives in Amsterdam. Several other sustainable fashion efforts have benefited from innovative crossovers with different sectors in the city. Amsterdam’s globally renowned denim industry, for example, is increasingly setting the standard for sustainable denim production and lifecycle, also thanks to initiatives such as the House of Denim Foundation.  

Read more about other sustainable fashion innovators or designers and fashion houses in Amsterdam and why this is important for the Amsterdam Area.