Keeping top names in entertainment, transport and IoT safe
Getting hacked is every company’s worst nightmare. A business can be held hostage by cyber criminals demanding payment, customers can jump ship, and the bad press can linger for years. It’s not all doom and gloom though. Irdeto, a world leader in digital platform security that guards more than 5 billion applications and devices, is helping top names in entertainment, transport and IoT stay safe from a busy office in the Amsterdam Area.
The company also has outposts in San Francisco and Beijing, and traditionally, its core business has focused on pay-TV and privileged content access systems. In Asia, this market is still growing. But in the West, things are changing, and so is Irdeto, according to CEO Graham Kill, who hails from the UK.
“Clearly, we need to move up the chain,” he says. “So, we have also been positioning ourselves as a supplier of Media 3.0 solutions. With broadband networks growing, we are seeing a rise in demand for technological solutions that allow broadband providers to use multiple platforms. How do you offer consumers access to large data packages via their television sets, tablet PCs or mobile phones? We have developed a standard solution that makes it all possible.”
Shaping the new Irdeto with an international team
Staying on top of things requires innovation, and Irdeto’s team is constantly working towards the next breakthrough. “Here in Hoofddorp, we’re helping shape the new Irdeto,” says Kill. “We’ve always been an innovative company at heart, but it’s still a great challenge to develop new products and services more quickly and reduce our time to market.”
Director of solution marketing Christopher Schouten, who is originally from the US, adds that, “We will be analysing future trends in the average user’s content consumption patterns. We’ll assess how Irdeto can keep offering added value to its clients – mainly telecom companies, cable companies and pay-TV providers.”
So far, the company is making steady progress and Schouten believes this is due in part to Irdeto’s international team. Though employees come from dozens of countries, they excel at working together.
“It’s remarkable to see how effortlessly we’ve integrated so many measures and changes,” he says. “It’s even more remarkable when you consider that we’re basically a sort of mini UN. I’d say a good two-thirds of our workforce are from other countries, with some forty different nationalities working together under the same roof.”
Amsterdam’s excellent quality of life and connectivity
Schouten also thinks Amsterdam is an ideal place for a diverse office to thrive, and that the local way of doing business has distinct benefits for his team. “The melting-pot culture has seemed to flourish,” he says. “We speak English at the office, and no one has any problems accepting that. For many of our colleagues, the work/life balance this country has to offer is much more attractive than what they have experienced elsewhere.”
Being located a stone’s throw from Schiphol, one of Europe’s best airports also helps Irdeto thrive on a global scale. “Even if you need to go to China, you can still choose between several flights a day, Schouten says. “Together, all these advantages contributed to our decision to invest heavily in expanding and prolonging our presence here.”
Read the latest business news from around Amsterdam.