What Happens in Vegas… Unlocks US Market Access

Startup lessons from CES and scaling into the US - in collaboration with StartupAmsterdam

​CES Las Vegas is more than a trade show, it can be a powerful launchpad for international visibility, partnerships, customers and US market expansion. Join founders, tech leaders, and CES alumni as they share honest stories, practical lessons and insider tips on how to make the most of CES and navigate opportunities in the US market.

​This event is hosted as applications for the NL Startup Mission to CES Las Vegas 2027 are now open, you can already apply here (deadline: July 1). Alongside firsthand experiences from previous participants, attendees will also learn more about the mission, what it offers, and how to apply.