From "Vibecoding" to data architecture for AI, let’s bridge the gap between big ideas and real-world execution. On June 18th, we’re opening the doors of the Salesforce Amsterdam office for an evening dedicated to the messy, exciting reality of AI. We’re moving beyond the hype to explore what it really takes to bring AI into the day-to-day—both within our companies and our personal lives.
Get ready to be fueled with inspiration you can use at work, at home, or to bring long-held dreams to life. It has never been easier to turn a business idea sitting in your brain into a real-world project; you just need to know how to make AI agents work in your favor. And yes—they are for everyone, not just for developers. Join us, Irit Challa and Elena Avramenko to discover more!
Space is limited, make sure to save your seat. See you there!
Agenda 🗓️
16:30 |Doors Open
Check in at the Salesforce towers and connect with the community.
17:00 | AI Readiness vs. AI Hype: Fixing the Data Before You AI 🎤 Irit Challa (Account Executive, Salesforce)
Joining the "agentic era" shouldn't mean building a shiny AI skyscraper on a data swamp. Irit explains why bad data and siloed architectures cause AI "hallucinations" and why automating a messy process only creates a faster, more expensive mess. Learn how to prioritize the data quality needed for a successful AI strategy.
17:30 | Practical Vibecoding: How AI Tools Are Reshaping Work, Life, and Entrepreneurship 🎤 Elena Avramenko (Founder, Modaal.dev)
We've entered a new era of building—you no longer need to write code to create real software. This beginner-friendly talk gives you a clear mental model of how AI-powered building works, real-world use cases, and the confidence to start experimenting today.
18:00 | Fireside chat
18:20 | Networking & Drinks 🥂 The conversation continues! Discuss the evening's takeaways over drinks and bites with fellow builders and leaders.
20:00 |Doors Close
