Investors Don't Back Confusion: Brand positioning that sharpens your story.

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In 60 minutes, brand positioning strategist Will Murray will walk you through a simple way to think about B2B vs B2C positioning – where you can be broad and where you need to be precise – plus jobs-to-be-done tools to sketch a clearer market and problem to lead with. You will leave with a draft positioning line and a few concrete tweaks you can test in your deck, homepage or next investor conversation.