When it comes to shopping in Amsterdam, sustainability and social consciousness are just as important as style. These cycle routes are designed to guide you around some of the best stores that impact society in a positive way. Hop on your bike and shop for eco-friendly design, locally-brewed craft beer and fair fashion across seven different neighbourhoods.
Although they sell beautiful and highly desirable goodies, stores featured in these routes operate as social enterprises. This means that earning a profit is not the main goal, and the entrepreneurs instead turn their attention to adding social value. Innovative social enterprises are a growing phenomenon around the world, and Amsterdam is leading the way. The conscious shopping routes are an initiative of Amsterdam Impact in collaboration with Social Enterprise NL, Impact Hub Amsterdam and Platform Sociale Firma's.