A pioneer of sustainable fashion in Amsterdam
Tommy Hilfiger is launching a new sustainability programme, Make it Possible, as part of its commitment to making apparel that “wastes nothing and welcomes all.” The American fashion label is part of the multinational corporation PVH and has its European headquarters in Amsterdam.
Tommy Hilfiger’s new initiative will receive support from PVH’s Forward Fashion initiative. By concentrating on 15 priorities designed to eliminate negative environmental impact and increase positive impact, it aims to improve the lives of more than one million people.
The scheme includes 24 targets all focused on inclusivity and circularity under four pillars, which are:
• Circle Round: The brand will make its apparel completely circular and part of a sustainable loop, which will include training designers in circular principles and changing the way its denim is manufactured.
• Made for Life: Tommy Hilfiger will place a greater priority on respecting the limits of the planet. Focusing on things like climate change, water pollution and land use, this will impact what it buys and the markets it sells into.
• Everyone Welcome: Ensuring the brand welcomes every fan, Tommy Hilfiger will work to be inclusive and accessible to all.
• Opportunity for all: Creating equal access to opportunity will take precedent, removing barriers to success for Tommy Hilfiger employees.
A city focused on eco-friendly apparel
Tommy Hilfiger is just one of many business and organisations in Amsterdam focused on sustainable fashion. The Dutch capital is the home of Fashion for Good, a museum dedicated to eco-friendly style that also runs an accelerator for entrepreneurs, and Amsterdam Fashion Institute students follow a curriculum focused on making the industry sustainable.
The city is also a hub for digital fashion. Startups like Lalaland and The Fabricant are helping brands shrink their carbon footprint by replacing wasteful samples with virtual clothing and reducing returns through the use of bespoke virtual models. Though the coronavirus (COVID-19) has created challenges for the sector, it is finding ways to persevere and meet the demands of the moment.
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