International competition in Amsterdam

It was the sixth edition of the high-profile pitch event for startups led by female entrepreneurs. This year’s competition was open to global applications and was held in London, Paris and Tunis, with the finals happening in Amsterdam’s new Epicenter.

Amsterdam-based runner-up

And it was a local startup that took second place, too: Anne de Jongh of Amsterdam’s Cafedeco, an interiors style advice platform, who wins a convertible loan of €10,000 and an EY Financial Check. The first and third places were taken by London-based startups: winner Khaleelah Jones receives a €20,000 convertible loan and an EY Financial Check for her digital health startup Isbel & Co, and Marine Tanguy of visual artists’ agency and fund MTArt Agency came third, receiving a further €10,000 convertible loan, plus the Digital Award by MyTheresa.


The loans for the winning startups come from TheNextWomen Crowd Fund, which currently comprises 75 female business angels investing through the fund. TheNextWomen is a network for ambitious female founders, investors and professionals that aims to empower female entrepreneurs, investors and professionals. When it comes to investing, the member-based community matches investors to promising startups that meet one of three criteria: they have won the annual pitch competition; they are raising funding through an accredited crowdfunding platform; or one of the fund’s angels is a lead investor in the company.