Impact and sustainability in the fashion industry

Plug and Play have teamed up with the C&A Foundation to create a new platform in the Netherlands. Plug and Play – Fashion for Good is an initiative campaigning for circular economy principles in fashion. The programme’s focus is on discovering new technologies that, it is hoped, will lead to a stronger emphasis for positive social and environmental impact within the fashion industry. Fashion for Good is supported by the City of Amsterdam and StartupDelta, under the patronage of alderperson of economic affairs Kajsa Ollogren and startup special envoy Prince Constantijn van Oranje-Nassau.

Sign up for the programmes

There will be two 12-week “batches,” or programmes, per year, taking place in central Amsterdam. For each batch, Plug and Play – Fashion for Good accepts 10 startups. The amount of investment ranges from 25,000 to 100,000 US dollars. Furthermore, the programme includes free office space, insight from expert mentors, access to Plug and Play’s corporate network, an option of spending three months in Silicon Valley and a connection to Plug and Play’s venture capital contacts. The first programme is set to launch on 29 March 2017 and run from 10 April to 13 July, with the application period opening on 2 January and closing on 3 March.

New solutions for the fashion industry

The Rokin location, Plug and Play’s first facility in the Netherlands, is the newest addition to the accelerator’s 22 locations across the world, which include offices in Berlin and Paris. Plug and Play CEO Saeed Amidi calls the collaboration with the C&A Foundation “a great opportunity,” adding “we are keen to develop this new platform in Amsterdam around impact and sustainability in the fashion industry.” And Leslie Johnston of the C&A Foundation says: “To transform the fashion industry into one that is regenerative and sustaining, we need new solutions. Plug and Play brings a fresh and entrepreneurial spirit that enables us to identify, nurture and scale those innovations that will change the way our clothes are made.”