Does your business want to find the right balance between purpose and profit? Are you looking for a framework to improve and measure your company’s impact on people and the planet? Join Building Better Business to explore how you can be part of a more sustainable and inclusive economy, and pursue a B Corp or Economy for the Common Good certification!
Amsterdam wants to play a key role in the transition to a new economy and become the number one city for companies that create both financial and social value. To achieve this goal, the City of Amsterdam has co-created the Building Better Business (BBB) programme to help profitable companies accelerate their social and environmental impact, and potentially get certified for their performance.
BBB is a collaboration between Amsterdam Impact, the City of Amsterdam’s impact entrepreneurship initiative, B Lab, and Economy for the Common Good (ECG) with support from KplusV.
The programme has two tracks to choose from: B Corp and ECG. Both tracks offer a clear roadmap to help your business become a change agent and provide the foundation for certification, if you decide to take that step. You can enroll in the track that suits your company best. Read more about the key differences between the tracks.
“Business can be done differently. Every company can make a change within its own sphere of influence,” says Ellen Oetelmans, Amsterdam Impact’s programme manager. “Although they use different methods, both tracks help companies join the transition. As the saying goes, ‘all roads lead to Rome’.”
Amsterdam Impact is an initiative and four-year programme by the City of Amsterdam to support and strengthen the ecosystem for all impact enterprises – from social enterprises to socially responsible businesses – that create both financial and social value. The programme also pays special attention to enterprises that improve the quality of life in Amsterdam’s neighbourhoods.
B Lab is the nonprofit network transforming the global economy to benefit all people, communities, and the planet. B Lab, a global organisation with European headquarters in Amsterdam, creates standards, policies, tools, and programs for companies to drive their social and environmental agenda, and create positive social impact.
Economy for the Common Good is an economic model and global movement, which makes the Common Good – a good life for everyone on a healthy planet – its primary goal and purpose.
